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All Journal Jurnal Studi Manajemen dan Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Erlitawati Kaharudin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Kepercayaan Konsumen, Kualitas Produk, Kualitas Website, Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Erlitawati Kaharudin; David Triyono; Alexander Nova Vernando
Jurnal Studi Manajemen dan Bisnis Vol 8, No 2 (2021): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v8i2.12046

Abstract

Tujuan dari penelitian ini untuk mengidentifikasi faktor-faktor yang mempengaruhi keputusan pembelian belanja di Tokopedia. Variabel bebas dalam penelitian ini adalah kepercayaan pelanggan (X1), kualitas produk (X2), kualitas website (X3), dan kualitas layanan (X4), dengan keputusan pembelian (Y) sebagai variabel terikat. Populasi penelitian ini adalah konsumen yang telah melakukan pembelian di Tokopedia. Penelitian ini menggunakan 100 responden. Pengambilan sampel dilakukan dengan teknik purposive sampling (non probability sampling) yang menggunakan random sampling berdasarkan pertimbangan tertentu. Hasil penelitian menunjukkan bahwa variabel   kepercayaan pelanggan (X1), kualitas produk (X2), kualitas website (X3), dan kualitas pelayanan (X4)  secara simultan dan parsial memiliki  pengaruh positif  terhadap keputusan pembelian (Y). Uji asumsi klasik yaitu model regresi multikolinieritas menunjukkan tidak terjadi heteroskedastisitas, dan berdistribusi normal. Nilai determinasi sebesar 0,727 yang berarti 72.7% variasi variabel keputusan  pembelian pada model dapat diterangkan oleh variabel kepercayaan konsumen, kualitas produk, kualitas website dan kualitas pelayanan
Pengaruh Arus Kas Dan Laba Tahun Berjalan Terhadap Saham David Triyono; Erlitawati Kaharudin
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 4 No 3 (2020): Edisi September - Desember 2020
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.526 KB) | DOI: 10.31955/mea.v4i3.543

Abstract

This study is useful for analizying the effect of operating cash flow, investment cash flow, funding cash flow and profit for the current year on stock prices in blue chip stocks listed on the Indonesian stock exchange. Sample in this case study is the unilever Indonesian Tbk company listed on the Indonesian Stock Exchange during the periode 2008-2019. The test was carried out using multiple regression test to determine the effect of the independent variable on the dependent variable. The normaly test was carried out using the non parametric statistical test one sample Kolmogorov-Smirnov (K-S). The classic assumption test in this study uses the multicollinearity test, heterosdasticity test ans autocorrelation test. The basis of this hypothesis can state that operating cash flow, investment cash flow and funding cash flow have no significant effect on stock price while current year profit have a significant effect on stock price. Base on the resultsof the analysis test (F-test) or simultaneous test, the probability of operating cash flow, investment cash flow, funding cash flow and the current year profit variable is the significance level less than 0,005 if (0,000 < 0,005). Meaning that the cash flow is good, then current year’s profit will increase, current year’s profit will have an impact on dividend distribution so that people will look for company share, thus the share price of the company will increase.
Co-Authors Alexander Nova Vernando David Triyono David Triyono