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All Journal Jurnal Ilmiah Ekonomi Islam East Asian Journal of Multidisciplinary Research (EAJMR) Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Neng Siti Komariah
Universitas Bhayangkara Jakarta Raya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Journal : Jurnal Ilmiah Ekonomi Islam

 1 
Determinasi Inovasi Produk Pada UMKM Sektor Makanan dan Minuman Halal di Kota Bekasi Utara Neng Siti Komariah; Eri Bukhari; Ratna Suminar S; Adinda Sityowati; Nisrina Lathifah
Jurnal Ilmiah Ekonomi Islam Vol 9, No 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.11342

Abstract

This study analyzes the influence of technology orientation and customer orientation on the product innovation of Food and Baverage Halal MSMEs in North of Bekasi. This research uses quantitative methods and statistical analysis tools in the form of smartpls 4.0. This study used a Food and Baverage Halal MSMEs in North of Bekasi for a unit analysis. Sampling technique in this research with insidental sampling as 130 MSMEs. The results of this study found that there was an influence of techonolgy orientation and customer orientation on product innovation . This research focuses on the MSMEs in North of Bekasi. In addition, the focus of this research is on the Food and Baverage Halal. The novelty in this study is that apart from the object of research, it is also a research model that has never been studied before.
Pengaruh Inovasi dan Media Sosial terhadap Kinerja UMKM Makanan Halal di Kota Bekasi Utara Neng Siti Komariah; M Fadhli Nursal; Muhammad Richo Rianto
Jurnal Ilmiah Ekonomi Islam Vol 8, No 2 (2022): JIEI : Vol. 8, No. 2, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i2.5957

Abstract

This study examines the relationship between innovation and social media in influencing the performance of halal food SMEs in North Bekasi City. This study uses a quantitative approach that is examined on halal food entrepreneurs in the city of North Bekasi. This study uses the SmartPls data analysis tool with a minimum sample of 100 halal food SMEs in the city of North Bekasi, but in practice from the questionnaires distributed as many as 145 questionnaires were received and only 115 questionnaires could be used in the study. The results of this study found that innovation had no effect on performance while social media had an effect on the performance of halal food SMEs in North Bekasi. This research focuses on the role of innovation and social media in influencing performance. The focus of research on halal food MSMEs is expected to be a new sector that is studied in many types of MSMEs. The city of North Bekasi with a large number of MSMEs and a scattered Muslim population makes the results of this study more useful for the wider community.
Co-Authors Adinda Sityowati Andrian Andrian Bukhari, Eri Dhian Tyas Untari Faeni, Dewi Puspaningtyas Hadita Hadita M Fadhli Nursal Niffa Nadya Rizki Mirella Nisrina Lathifah Nurul Cahyani Ratna Suminar S Rianto, Muhammad Richo Shindy Windasari Yayan Hendayana