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All Journal Jurnal Pendidikan dan Kewirausahaan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ekbis (Ekonomi & Bisnis)
Dian Candra Fatihah
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Pendidikan dan Kewirausahaan

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Gojek Pada Masa Pandemi Covid-19 di Kota Bandung Amel Aprillia; Dian Candra Fatihah
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 9 No 1 (2021)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v9i1.222

Abstract

Abstract: This study was conducted with the aim of knowing how much influence service quality has on Gojek’s consumer satisfaction during the Covid-19 pandemic in Bandung City. The research method use is a quantitative method with a descriptive and associative approach. In this study, to collect data using questionnaires distributed to Gojek consumers in Bandung, which were processed using SPSS V28.0. The data analysis technique used is normality test, simple linear regression analysis test, and T test. In the result of the pearson product moment correlation coefficient, it was obtained that it was worth 0.724, which means the level of relationship between service quality variable ad customer satisfaction variable can be stated to be positively correlated. And the result of hypothesis testing using the T test with a significant value is t count of 4.844 and t tabel of 2.036 then Ho is rejected and Ha is accepted. The advice that the author gives is that Gojek’s must always prioritize service quality to customer satisfaction so that consumer always give trust and more value to Gojek Drivers. Keywords: Service Quality, Customer Satisfaction
Co-Authors Amel Aprillia Anjani Pratiwi Dwi Anjani Hera Septiani Patmala Novita Anggraeni NUNUNG, AI Rezza Anni Musrofah Tetralleniajr Tetralleniajr