Dahlia Baharuddin
Universitas Muslim Indonesia

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Pengaruh Relationship Marketing Terhadap Loyalitas pelanggan dan Customer Satisfaction sebagai variabel Intervening Pada Kilinik Kecantikan Ressty Aesthetic Clinic di Kota Makassar Surachmanuddin Surachmanuddin; Jeni Kamase; Syamsu Nujum; Dahlia Baharuddin
Jurnal Sosio Sains Vol 6 No 1 (2020): Jurnal Sosio Sains
Publisher : Lembaga Layanan Pendidikan Tinggi (LL DIKTI) IX Sulawesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37541/sosiosains.v6i1.585

Abstract

Penelitian ini dilakukan bertujuan 1) Untuk menganalisis Pengaruh langsung komunikasi dan kepercayaan terhadap Customer Satisfaction 2) Untuk menganalisis Pengaruh langsung kominikasi dan kepercayaan terhadap loyalitas pelanggan 3) Untuk menganalisis Pengaruh tidak langsung komunikasi dan kepercayaan terhadap loyalitas melalui Customer Satisfaction. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan data primer melalui kuesioner sebanyak 110 responden dengan populasi 152. Penelitian ini dilakukan dari bulan April 2021 sampai dengan bulan Juli 2021. Data dianalisis menggunakan program SPSS V. 25 dan Amos v 25. Hasil penelitian ini menunjukkan bahwa: (1) komunikasi berpengaruh positif dan tidak signifikan terhadap kepuasan kerja. (2) Kepercayaan berpengaruh positif dan signifikan terhadap Customer Satisfaction (3) kepuasan kerja berpengaruh positif dan signifikan terhadap loyalitas. (4) komunikasi organisasi berpengaruh positif dan tidak signifikan terhadap loyalitas Pelanggan (5) Kepercayaan berpengaruh positif dan signifikan terhadap loyalitas (6) Komunkiasi berpengaruh positif dan signifikan terhadap loyalitas melalui Customer Satisfaction (7) Kepercayaan berpengaruh positif dan signifikan terhadap loyalitas melalui Customer Satisfaction. This research was conducted 1) To analyze the direct influence of communication and trust on Customer Satisfaction 2) To analyze the direct influence of cominikasi and trust on customer loyalty 3) To analyze the indirect influence of communication and trust on loyalty through Customer Satisfaction. This study used quantitative approach using primary data through questionnaires of 110 respondents with a population of 152. This research was conducted from April 2021 to July 2021. The data was analyzed using spss programs V. 25 and Amos v 25. The results of this study showed that: (1) communication has a positive and insignificant effect on job satisfaction. (2) Trust has a positive and significant effect on Customer Satisfaction (3) job satisfaction has a positive and significant effect on loyalty. (4) Organizational communication has a positive and insignificant effect on Customer loyalty (5) Trust positively and significantly affects loyalty (6) Communion positively and significantly affects loyalty through Customer Satisfaction (7) Trust positively and significantly affects loyalty through Customer Satisfaction.
Pengaruh Penanaman Modal Asing, Penanaman Modal dalam Negeri, dan Belanja Modal terhadap Industri Pengolahan dan Produk Domestik Regional Bruto di Provinsi Sulawesi Selatan Nurilmih Nurilmih; Junaiddin Zakaria; Dahlia Baharuddin
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i3.1812

Abstract

This research was conducted with the aim of understanding 1) the effect of foreign investment on the processing industry in South Sulawesi Province; 2) the effect of domestic investment on the processing industry in South Sulawesi Province; 3) the effect of capital expenditure on the processing industry in South Sulawesi Province; 4) the effect of foreign investment on the gross domestic product in South Sulawesi Province; 5) the effect of domestic investment on the gross regional domestic product in South Sulawesi Province; 6) the effect of capital expenditure on the gross regional domestic product in South Sulawesi Province. This study uses secondary time series data from 2006 to 2021. The data is analyzed using the Eviews 10 application using the Error Correction Model to analyze short-term and long-term effects. The results of the study show that in the long run: 1) FDI has a positive and significant effect on the processing industry in South Sulawesi Province; 2) Domestic Investment has a positive and significant effect on the processing industry in South Sulawesi Province; 3) positive and significant capital expenditure for the processing industry in South Sulawesi Province; 4) FDI is positive and not significant to GRDP in South Sulawesi Province; 5) Domestic Investment has a positive and significant effect on GRDP in South Sulawesi Province; 6) capital expenditure has a positive and significant effect on GRDP in South Sulawesi Province. That means that the role of the government, private sector, and society is needed to increase income goods from side production and economic spending. Expected that through strengthening investment and macroeconomic stability as well as determining economic activities that can increase the influence of the processing industry and increase GRDP