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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Ultima Management : Jurnal Ilmu Manajemen
Desti Dirnaeni
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PERSEPSI KEMUDAHAN, CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN E-WALLET MELALUI Desti Dirnaeni; Lies Handrijaningsih; Septi Mariani T.R; Anisah Anisah
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i2.2203

Abstract

Abstract- The use of electronic money makes transactions practical, efficient and the recording of transactions is carried out automatically following the banking books. All these advantages become an attractiveness for people to use them in their daily transactions. This study aims to determine the effect of perception ease of use, customer relationship management and service quality on customer loyalty through customer satisfaction of DANA E-wallet users in Bekasi City. The population in this study were all active and passive users in using DANA, and the number of research samples was 100 respondents with path analysis as an analytical tool. The results showed that perceived convenience, customer relationship management and service quality had an effect on customer loyalty through customer satisfaction, either directly or indirectly. The most dominant variable on customer loyalty through customer satisfaction in this study is service quality. Keywords: Customer Loyalty; Customer Satisfaction; E-wallet
PENGARUH GAYA HIDUP KONSUMTIF, FITUR DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE Desti Dirnaeni; Suwardi Suwardi; Aditya Rian Ramadhan; Perli Iswanto
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1222

Abstract

Technology that is growing and the number of people's demands for ease of transactions makes businessmen in the smartphone industry try to meet the needs of their prospective customers. Of course, the resulting smartphone products not only function as a means of communication but can also make payment transactions and even fashion. The purpose of this study was to determine the effect of consumptive lifestyle, features and sales promotions on purchasing decisions both partially and simultaneously. The iPhone smartphone is used as an object in this study and the subject is people who live in Bekasi City who have not used an iPhone. The analytical tool used is multiple linear regression test, partial test and simultaneous test. Based on the results that have been obtained, it can be seen that partially and simultaneously consumptive lifestyles, features and sales promotions affect purchasing decisions for Iphone smartphones
Co-Authors Aditya Rian Ramadhan Anisah Anisah Lies Handrijaningsih Perli Iswanto Septi Mariani, Septi Suwardi Suwardi