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All Journal Jurnal Komunikasi Profesional Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA)
Chininta Rizka Angelia
Universitas Multimedia Nusantara
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Jurnal Komunikasi Profesional

 1 
Peran public relations di perguruan tinggi: teknis atau manajerial? Intan Primadini; Angelia Heriyanto; Naomi Tehillah; Kadek Tri Anggraeni S. C. P; Chininta Rizka Angelia
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.727 KB)

Abstract

Educational institutions, especially higher education, have long been aware of the role of Public Relations practitioners to perform structured communication activities. However, there are still many university leaders, even public relations practitioners themselves who do not understand their role in helping organizations achieve their goals. In general, the role of Public Relations practitioners is divided into two, namely technical and managerial. This study aims to analyze the role of Public Relations practitioners in higher education institution, especially Universitas Indonesia, using The Five-Factor Dimension Model. This is a descriptive qualitative research and the data is obtained through in-depth interviews with six participants. The results of the study show that Public Relations practitioners at Universitas Indonesia has ideally implemented both technical and managerial roles. However, their role is still dominated by technical role rather than managerial role.
Strategi Public Relations Astra International dalam Mempertahankan Reputasi di Era Kenormalan Baru Amelia Anggraeni Sulistiyo; Chininta Rizka Angelia
Jurnal Komunikasi Profesional Vol. 7 No. 2 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i2.5959

Abstract

Public Relations generally exists in every large company and becomes the "face" or representation of the company. Management also reports about the company, communication through PR. The arrival of the COVID-19 virus has had a significant impact on various sectors of life in Indonesia. Overcoming the pandemic requires a synergy between the government and other parties that can reduce the impact felt by the Indonesian people. Seeing this situation, companies from various business sectors show concern in their own ways, such as carrying out an activity and establishing relevant programs. When a company wants to deliver concrete actions to help its public, Public Relations as a representative of the company comes down to get involved so that the delivery of messages from the company to the public can be right on target. One of the largest companies in Indonesia, Astra International, through its Public Relations division, has established a PR program for the #SemangatSalingBantu movement to help others in need. The purpose of this research is to find out the strategy used by Public Relations in maintaining the reputation of PT Astra International Tbk in the new normal era through the #SemangatSalingBantu movement. This research uses case study research method, descriptive qualitative approach, and data collection by interviewing two participants and one expert informant as well as documentation study. The results were analyzed using Ronald D. Smith's concept of PR strategy (2017) and analysis using the pattern matching technique. The dominant concept used is the concept of Smith's PR strategy, as well as the concept of the Nowak and Warneryd campaign models. The results showed that the PR strategy of the #SemangatSalingBantu movement used a proactive communication strategy; being relevant in every aspect of communication and focusing on digital communication. Using owned media as an effective communication tactic Keywords: Public Relations Strategy; Astra International; #SemangatSalingBantu Movement; New Normal Era; Reputation
The Challenges of Practicum Courses on Online Learning Helga Liliani Cakra Dewi; Chininta Rizka Angelia; Mujiono; Silvanus Alvin
Jurnal Komunikasi Profesional Vol. 7 No. 3 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i3.6191

Abstract

The Indonesian government encourages educational institutions to implement Online Learning (PJJ) through Law Number 20 of 2003. With the massive development of information and communication technology and the internet, now implementing PJJ system in educational institutions is a necessity. Hence, in 2020 Universitas Multimedia Nusantara established a Communication Study Program in PJJ. In teaching and learning activities, there are theoretical and practical course. This study aims to answer reaseach question about the challenges of practicum course that are implememted through the PJJ system. The method used in this study was Focus Group Discussion (FGD) with 40 students who were divided in several groups based on semester level. All FGD pratidipants had taken practicum coursed, namely the Digital Videography and Multimedia Laboratory. The result showed that the challenges faced in practicum courses are the differences of distance and time to complete group assignmenets among the students, the availability of learning support tools and facilities, and the updating of teaching material content. Alternative responses made by students are by subtituting practicum tools and utilizing social media such as Youtube and Instagram to enrich learning material. This study also found several expectations in practicum course, such as renewing learning materials by using language that is easier to understand, adjusting quiz questions, and increasing the frequency of synchronous virtual meetings.
Co-Authors Amelia Anggraeni Sulistiyo Angelia Heriyanto Daniel Susilo Helga Liliani Cakra Dewi Intan Primadini Jessica Bong Natasha Kadek Tri Anggraeni S. C. P Mario Philip Silalahi Mujiono Naomi Tehillah Silvanus Alvin