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All Journal Jurnal Komunikasi Profesional Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA)
Chininta Rizka Angelia
Universitas Multimedia Nusantara
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Imaji Kebutuhan Konsumsi Melalui Akun Media Sosial Chininta Rizka Angelia
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1527

Abstract

This study’s motivated by competitive rivalry among producers which encourages them to develop a marketing strategy for the sake of absorption abundance of production. The producer created artificial needs through system of signs on social media. This study aimed to dismantle the use of system of signs on social media that carried producers to raise consumption. According to Consumer Society Theory by Jean Baudrillard, this study used a critical paradigm with The Semiotic Analysis Method of Roland Barthes. The result showed that the producer slipped marketing activities through the system of signs in endorser’s photos on Instagram. Other findings in this study’s there’s a mutual relationship between producer and endorser. Keywords: consumer society, endorsement, social media, Instagram, semiotic, roland barthes
Indonesian Shipper Event Marketing Strategy in the Shipper Sellers Series Program Mario Philip Silalahi; Chininta Rizka Angelia; Daniel Susilo
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 1 (2023): January, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i1.3066

Abstract

Events are a business that makes a high contribution economically, especially for developing countries. This research has a goal, which is to examine more deeply the implementation of Shipper Indonesia's event marketing strategy in the Shipper Sellers Series 2022 program. The researchers used the core concepts namely marketing communication strategy, event marketing, and brand engagement to be able to find out more about the marketing implementation of the program. This study used descriptive qualitative approach. In collecting the data, the researchers used in-depth interviews and observation. The results found that the implementation of event marketing uses several tactics including using social media such as Instagram and Facebook, working with media partners, collaborating with community partners, using well-known speakers, giving electronic money giveaways, and using social media ads. The event marketing strategy is used by Shipper Indonesia in an effort to introduce products and brands and provide experience to the public through the Shipper Sellers Series program.
Social Media Marketing Strategy in Increasing Customer Engagement of Taman Safari Ndonesia Bogor (Case Study on Instagram @Taman_Safari) Jessica Bong Natasha; Chininta Rizka Angelia; Daniel Susilo
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3802

Abstract

With  the  pandemic  condition,  Taman  Safari  Indonesia  Bogor  is  also  looking  for  ways  to  increase  customer  engagement.  One  of  the  methods  used  is  to  carry  out  a  social  media  marketing  strategy  with  promotions  through  social  media  to  increase  customer  engagement.  This  research  was  conducted  to  determine  the  social  media  marketing  strategy  in  increasing  customer  engagement  at  Taman  Safari  Indonesia  Bogor  in  the  case  study  of  Instagram  @taman_safari.  The  concept  used  in  this  research  is  the  social  media  marketing  strategy  from  Tuten  &  Solomon  (2018)  and  customer  engagement  from  Cuillierier  (2016)  and  Zyminkowska  (2019).  This research uses  descriptive  qualitative research  and  case  study  methods.  The data collection  of  the  research  carried  out  were  interviews  and  documentation.   Interviews were  conducted  in-depth  (in-depth  interviews)  to  research  participants.  The criteria  for  participants  is  to  have  to  work  at  Taman  Safari  Indonesia  Bogor  for  a  period  of  more  than  1  year.  The  results  of  this  study  indicate  that  in  increasing  customer  engagement,  Instagram  @taman_safari  has  implemented  a  social media marketing strategy that is structured through specific stages.
Peran public relations di perguruan tinggi: teknis atau manajerial? Intan Primadini; Angelia Heriyanto; Naomi Tehillah; Kadek Tri Anggraeni S. C. P; Chininta Rizka Angelia
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.727 KB)

Abstract

Educational institutions, especially higher education, have long been aware of the role of Public Relations practitioners to perform structured communication activities. However, there are still many university leaders, even public relations practitioners themselves who do not understand their role in helping organizations achieve their goals. In general, the role of Public Relations practitioners is divided into two, namely technical and managerial. This study aims to analyze the role of Public Relations practitioners in higher education institution, especially Universitas Indonesia, using The Five-Factor Dimension Model. This is a descriptive qualitative research and the data is obtained through in-depth interviews with six participants. The results of the study show that Public Relations practitioners at Universitas Indonesia has ideally implemented both technical and managerial roles. However, their role is still dominated by technical role rather than managerial role.
Strategi Public Relations Astra International dalam Mempertahankan Reputasi di Era Kenormalan Baru Amelia Anggraeni Sulistiyo; Chininta Rizka Angelia
Jurnal Komunikasi Profesional Vol. 7 No. 2 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i2.5959

Abstract

Public Relations generally exists in every large company and becomes the "face" or representation of the company. Management also reports about the company, communication through PR. The arrival of the COVID-19 virus has had a significant impact on various sectors of life in Indonesia. Overcoming the pandemic requires a synergy between the government and other parties that can reduce the impact felt by the Indonesian people. Seeing this situation, companies from various business sectors show concern in their own ways, such as carrying out an activity and establishing relevant programs. When a company wants to deliver concrete actions to help its public, Public Relations as a representative of the company comes down to get involved so that the delivery of messages from the company to the public can be right on target. One of the largest companies in Indonesia, Astra International, through its Public Relations division, has established a PR program for the #SemangatSalingBantu movement to help others in need. The purpose of this research is to find out the strategy used by Public Relations in maintaining the reputation of PT Astra International Tbk in the new normal era through the #SemangatSalingBantu movement. This research uses case study research method, descriptive qualitative approach, and data collection by interviewing two participants and one expert informant as well as documentation study. The results were analyzed using Ronald D. Smith's concept of PR strategy (2017) and analysis using the pattern matching technique. The dominant concept used is the concept of Smith's PR strategy, as well as the concept of the Nowak and Warneryd campaign models. The results showed that the PR strategy of the #SemangatSalingBantu movement used a proactive communication strategy; being relevant in every aspect of communication and focusing on digital communication. Using owned media as an effective communication tactic Keywords: Public Relations Strategy; Astra International; #SemangatSalingBantu Movement; New Normal Era; Reputation
The Challenges of Practicum Courses on Online Learning Helga Liliani Cakra Dewi; Chininta Rizka Angelia; Mujiono; Silvanus Alvin
Jurnal Komunikasi Profesional Vol. 7 No. 3 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i3.6191

Abstract

The Indonesian government encourages educational institutions to implement Online Learning (PJJ) through Law Number 20 of 2003. With the massive development of information and communication technology and the internet, now implementing PJJ system in educational institutions is a necessity. Hence, in 2020 Universitas Multimedia Nusantara established a Communication Study Program in PJJ. In teaching and learning activities, there are theoretical and practical course. This study aims to answer reaseach question about the challenges of practicum course that are implememted through the PJJ system. The method used in this study was Focus Group Discussion (FGD) with 40 students who were divided in several groups based on semester level. All FGD pratidipants had taken practicum coursed, namely the Digital Videography and Multimedia Laboratory. The result showed that the challenges faced in practicum courses are the differences of distance and time to complete group assignmenets among the students, the availability of learning support tools and facilities, and the updating of teaching material content. Alternative responses made by students are by subtituting practicum tools and utilizing social media such as Youtube and Instagram to enrich learning material. This study also found several expectations in practicum course, such as renewing learning materials by using language that is easier to understand, adjusting quiz questions, and increasing the frequency of synchronous virtual meetings.
Co-Authors Amelia Anggraeni Sulistiyo Angelia Heriyanto Daniel Susilo Helga Liliani Cakra Dewi Intan Primadini Jessica Bong Natasha Kadek Tri Anggraeni S. C. P Mario Philip Silalahi Mujiono Naomi Tehillah Silvanus Alvin