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All Journal Kinesik PRofesi Humas SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Jurnal Sinergitas PkM & CSR Jurnal Komunikasi Profesional Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Riset Komunikasi
Intan Primadini
Universitas Multimedia Nusantara
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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ANALISIS PENGAMBILAN KEPUTUSAN MAHASISWA DALAM MEMILIH PERGURUAN TINGGI SWASTA: (Studi Pada Mahasiswa Universitas Multimedia Nusantara Angkatan 2018) Intan Primadini; Cendera Rizky Anugrah Bangun
KINESIK Vol. 6 No. 2 (2019): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v6i2.78

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi keputusan mahasiswa dalam memilih Perguruan Tinggi Swasta (PTS) untuk melanjutkan pendidikannya. Penelitian ini merupakan penelitian kuantitatif yang bersifat eksplanatif. Teori yang digunakan adalah teori Consumer Behavior di mana pengambilan keputusan dipengaruhi oleh faktor internal dan faktor eksternal. Pengumpulan data dilakukan dengan menggunakan metode survei melalui kuesioner. Populasi penelitian ini adalah mahasiswa Program Studi Ilmu Komunikasi UMN angkatan 2018. Hasil penelitian menunjukkan bahwa pada faktor internal, pilihan mahasiswa paling banyak ditentukan oleh tersedianya program studi yang mereka minati. Selain itu, nama besar Kompas Gramedia Group yang merupakan grup UMN menjadi alasan utama mahasiwa memilih UMN. Sementara dari faktor eksternal, adanya beasiswa membuat mahasiswa tertarik untuk menjadi mahasiswa UMN. Hasil lain, orang tua merupakan merupakan kelompok rujukan yang paling didengarkan oleh calon responden dalam memilih perguruan tinggi. Dan pameran pendidikan merupakan metode komunikasi pemasaran yang paling menentukan pilihan mereka dalam memilih UMN.
Covid-19 and Cinemas: The Importance of Creating the Engagement with Customers through Social Media Ramadhan Maulana Putra; Intan Primadini
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1994

Abstract

The Covid-19 pandemic has resulted in one of the largest cinema companies in Indonesia, Cinema XXI, to temporarily close their business. Despite the closing, Cinema XXI is still trying to build the engagement with their customers on social media by carrying out marketing activities through the Instagram @Cinema.21. Therefore, the aim of this study is to find out how Cinemas utilizing social media in creating customer engagement during Covid-19. This study is a quantitative research and data is obtained through survey using questionnaire. This research questionnaire was distributed to 400 respondents. Based on the result of this study, it is known that Read Dimension has the highest influence on Engagement. Furthermore, Social Media Marketing was found to significantly influence Customer Engagement. Keywords: Covid-19, Cinema XXI, Social Media, Social Media Marketing, Customer Engagement.
DEVELOPING PUBLIC SPEAKING AND JOB INTERVIEW SKILLS FOR HOSPITALITY STUDENTS Septi Fahmi Choirisa; Ringkar Situmorang; Yoanita Alexandra; Intan Primadini
Jurnal Sinergitas PKM & CSR Vol 6, No 3 (2022): DECEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v6i3.6155

Abstract

The main issues this article tries to address are vocational students' self-development skills. As a part of the tourism and hospitality industry, vocational schools and university students and lecturers are working on how the next generations contribute to supporting the government's aim to have sustainable business growth. Many vocational schools cover hard skills with low attention to students’ soft skills development. There is a massive gap between their self-preparations and their capabilities in technical management. This reality makes students less motivated and confident to compete in the workforce. This method employed pre-evaluations, workshops, a coaching clinic, and post-event evaluation to ensure the fulfilment of students’ needs. From the first to the second quarter of 2022, this program was made to develop students at Public Vocational School 7 Tangerang, Indonesia. With a total of 110 students with teachers involved, the workshop fulfilled students’ needs in the pre-evaluation questionnaire. Most of the students were satisfied and rated that this workshop supported their preparation before join to the hotel industry. This article contributes to hotel vocational school literature, especially in soft skill development. Moreover, issues addressed in this article can be an insight for vocational school management.
Peran public relations di perguruan tinggi: teknis atau manajerial? Intan Primadini; Angelia Heriyanto; Naomi Tehillah; Kadek Tri Anggraeni S. C. P; Chininta Rizka Angelia
Jurnal Komunikasi Profesional Vol. 6 No. 2 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.727 KB)

Abstract

Educational institutions, especially higher education, have long been aware of the role of Public Relations practitioners to perform structured communication activities. However, there are still many university leaders, even public relations practitioners themselves who do not understand their role in helping organizations achieve their goals. In general, the role of Public Relations practitioners is divided into two, namely technical and managerial. This study aims to analyze the role of Public Relations practitioners in higher education institution, especially Universitas Indonesia, using The Five-Factor Dimension Model. This is a descriptive qualitative research and the data is obtained through in-depth interviews with six participants. The results of the study show that Public Relations practitioners at Universitas Indonesia has ideally implemented both technical and managerial roles. However, their role is still dominated by technical role rather than managerial role.
Perspektif laki-laki Bali mengenai perkawinan Nyentana Sagung Kartika Veda Jayanti Putera; Intan Primadini
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 9 No 2 (2023): Agustus 2023
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v9i2.15247

Abstract

Balinese people who are unable to produce male offspring use Nyentana, a matrilineal mating system. In the midst of patriarchal culture and a dense patrilineal kinship system, it is difficult for men to perform Nyentana marriage. The study intends to discover how Balinese men perceive Nyentana marriage as a type of matrilineal marriage. This is an exploratory qualitative study with a phenomenological approach, and data was gathered through direct interviews with four Balinese men who had performed Nyentana marriages. The findings revealed that the concept of patriarchal society was used, which stated that men were dominant and women were subordinate. According to the participants in this study, there is no clear distinction between patrilineal marriages in general and Nyentana marriages in particular; men remain the head of the family and exercise leadership in the indigenous community system. Men who have participated in Nyentana Marriage believe that this matrilineal marriage is widespread, particularly in the Tabanan region. Some participants also mentioned that this type of marriage is not permitted in all areas of Bali. Men who have participated in Nyentana mating believe this is normal because men continue to dominate and are encouraged by the customary system. It can be concluded that men who have participated in Nyentana marriage see no distinction between Nyentana marriage as a type of matrilineal marriage and patrilineal marriage in general.
The rebranding strategy of Azarine Cosmetic Valerie Phoebe Sukamto; Intan Primadini
PRofesi Humas Vol 8, No 1 (2023): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 230/E/KPT/2022
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i1.45631

Abstract

Background: Brands and companies become more competitive nowadays, and there is a need to maintain its existence, especially in sector such as cosmetic and beauty. Implementing a corporate rebranding process is one thing that the brand or company can do to ensure its survival. Azarine Cosmetic is a local cosmetic and beauty brand that has undergone corporate rebranding and has grown significantly. Purpose: This study aims to analyze the rebranding strategy implementation and outcomes as indicators of Azarine Cosmetic’s corporate rebranding success. Methods: This study uses a qualitative descriptive approach with a case study method. Data are collected through interviews and literature review, then analyzed with pattern matching analysis. Results: Azarine Cosmetic’s rebranding strategy was implemented based on marketing mix variables. Product, from spa products to skincare. Price, affordable based on the product size. Place, from B2B to offline and online B2C distribution. Promotion, the use of social media and other brand activation to communicate the corporate rebranding process to the external public. These implementations lead to corporate rebranding outcomes, such as sales growth of 600% in 2021; awareness and sales objectives reached, including brand image change; other supplementary achievements like awards and ease of collaborations. Conclusion: The corporate rebranding of Azarine Cosmetic was completed in five stages, including rebranding strategy implementation and outcomes. Azarine Cosmetic was implementing its rebranding strategy to the external public by updating and aligning all aspects of the marketing mix. Implications: The findings of the study can provide input for Azarine Cosmetic to strengthen the corporate rebranding outcomes, such as opening a flagship store to reflect the distinctive brand identity and conducting measurable in-depth evaluations.
Feminitas yang Dirasakan: Perempuan Bekerja dalam Pekerjaan yang Didominasi Laki-Laki Nadia Revania Bima; Intan Primadini
Jurnal Riset Komunikasi Vol 6 No 2 (2023): Agustus 2023
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v6i2.831

Abstract

Patriarchal society significantly affects how people interpret gender In the Indonesian, which leads to segregation and gender stereotypes in the workplace.Current development, women are entering fields like mining and construction that were formerly dominated by men. This study seeks to understand how women perceive their femininity when working in environments where men predominate. The research method is interpretive phenomenological analysis (IPA), which uses a qualitative and explorative approach in line with the constructivist paradigm. The information gathered from interviews was analyzed using Smith, Flowers, and Larkin's (2009) data analysis techniques. The findings indicate that women who work in professions where men predominate regard their femininity as a combination of traditional femininity, new femininity, and adopted male traits as a means of adjusting to the workplace. This leads us to the conclusion that femininity is currently changing and that women today tend to express themselves more freely.
Co-Authors Angelia Heriyanto Bangun, Cendera Rizky Anugrah Chininta Rizka Angelia Kadek Tri Anggraeni S. C. P Nadia Revania Bima Naomi Tehillah Ramadhan Maulana Putra Ringkar Situmorang Sagung Kartika Veda Jayanti Putera Septi Fahmi Choirisa Valerie Phoebe Sukamto Yoanita Alexandra