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All Journal Jurnal Komunikasi Profesional Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA)
Chininta Rizka Angelia
Universitas Multimedia Nusantara
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Ultimacomm: Jurnal Ilmu Komunikasi

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Imaji Kebutuhan Konsumsi Melalui Akun Media Sosial Chininta Rizka Angelia
Ultimacomm: Jurnal Ilmu Komunikasi Vol 13 No 1 (2021): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v13i1.1527

Abstract

This study’s motivated by competitive rivalry among producers which encourages them to develop a marketing strategy for the sake of absorption abundance of production. The producer created artificial needs through system of signs on social media. This study aimed to dismantle the use of system of signs on social media that carried producers to raise consumption. According to Consumer Society Theory by Jean Baudrillard, this study used a critical paradigm with The Semiotic Analysis Method of Roland Barthes. The result showed that the producer slipped marketing activities through the system of signs in endorser’s photos on Instagram. Other findings in this study’s there’s a mutual relationship between producer and endorser. Keywords: consumer society, endorsement, social media, Instagram, semiotic, roland barthes
Co-Authors Amelia Anggraeni Sulistiyo Angelia Heriyanto Daniel Susilo Helga Liliani Cakra Dewi Intan Primadini Jessica Bong Natasha Kadek Tri Anggraeni S. C. P Mario Philip Silalahi Mujiono Naomi Tehillah Silvanus Alvin