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IMPLIKASI PENERAPAN CUSTOMER RELATIONSHIP MARKETING DAN DIGITAL MARKETING TERHADAP KEPUASAN KONSUMEN PADA PT GAPURA ANGKASA JOUMPA DENPASAR NI PUTU MIRA DWI ASTUTI; I KOMANG MAHAYANA PUTRA; KASIANI KASIANI; COKORDA GEDE PUTRA A YUDISTIRA; I MADE WIDIANTARA
GANEC SWARA Vol 14, No 1 (2020): Maret 2020
Publisher : Universitas Mahasaraswati Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v14i1.127

Abstract

This study aims to determine the implications of Customer Relationship Marketing and Digital Marketing for consumer satisfaction at PT Gapura Angkasa JOUMPA Denpasar. The number of samples used was 68 people. The data used are primary data and secondary data with data collection techniques using a questionnaire. Data were analyzed descriptively quantitatively with SPSS 23.0 The results showed that partially 45.1% Customer Relationship Marketing (X1) had positive and significant implications for Consumer Satisfaction (Y) and 14% Digital Marketing (X2) had positive and significant implications for Consumer Satisfaction (Y). Simultaneously Customer Relationship Marketing (X1) and Digital Marketing (X2) have 59.1% implications for Consumer Satisfaction (Y) and 40.9% due to other factors outside the research model.
ANALISIS PENGARUH REKRUTMEN DAN SELEKSI TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN UMUM JAMINAN KREDIT INDONESIA NI PUTU RISHNA KUMALA SAPUTRI; KASIANI KASIANI; COKORDA GEDE PUTRA YUDISTIRA; I MADE WIDIANTARA
GANEC SWARA Vol 15, No 2 (2021): September 2021
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v15i2.225

Abstract

This study aims to determine whether the recruitment and selection effect on employee performance both in partially and simultaneously at the Indonesian Credit Guarantee Company Denpasar Branch Office. This research was conducted for 6 months, starting from July to December 2019. The data were collected through a questionnaire method. The number of respondents in this study were 30 employees. The research method that used is quantitative descriptive, while the research tool used descriptive analysis and multiple regression analysis with the help of the IBM SPSS 21 program. The study results showed that the recruitment variable (X1) did not have a significant effect on employee performance because the sig value> 0.05 which is 0.450. Selection (X2) has a significant effect on employee performance where the value of sig <0.05 which is 0.41. The partial test results showed that the selection variable has the highest beta coefficient of 0.513, so it can be concluded that the selection variable has a dominant influence on employee performance. Simultaneously, the recruitment and selection variables have a positive and significant effect on the performance of employees at the Indonesian General Credit Guarantee Company Denpasar Branch Office with the acquisition of a coefficient of determination in 45% and a difference in 55% which is influenced by factors or other variables that are not present in this study.
ONLINE CONSUMER REVIEW PADA CLUSTER GENERASI MILENIAL NAENSHI NURLIANA SARI; COK GEDE PUTRA YUDISTIRA; I WAYAN EDI ARSAWAN; KASIANI KASIANI
GANEC SWARA Vol 16, No 2 (2022): September 2022
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v16i2.335

Abstract

This study purposed to identify the factors of online consumer reviews that effecting hotel booking intention of Millennials in Badung city. This research uses a quantitative approach. The sampling technique used was the Non-Probability Sampling method, namely purposive sampling with a total number of respondents are 385 respondents of Millennials in Badung city. The data analysis technique of this research was multiple linear regression analysis which was processed using the SPSS 21 program. The result showed a significantly positive relationship between the usefulness of online reviews, timelines of online reviews, and comprehensiveness of online reviews on respondents' hotel booking intentions. A positive but not significant relationship between the positive valence of online reviews on respondent's hotel booking intentions. While the impacts of the volume of online reviews and negative valence of online reviews upon hotel booking intentions were negative and not statistically significant
Co-Authors COK GEDE PUTRA YUDISTIRA COKORDA GEDE PUTRA A YUDISTIRA I KOMANG MAHAYANA PUTRA I MADE WIDIANTARA I Wayan Edi Arsawan NAENSHI NURLIANA SARI NI PUTU MIRA DWI ASTUTI NI PUTU RISHNA KUMALA SAPUTRI