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Adrian Wibisono
Department of Government & Relations, PetroChina International Jabung Ltd, Jambi
Social Sciences

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Women and the Transformation of Batik Culture in Pemusiran, East Tanjung Jabung, Jambi Saipul Saipul; Amirudin Amirudin; Adrian Wibisono; Ahmad Ramadlan
Endogami: Jurnal Ilmiah Kajian Antropologi Vol 4, No 2: Juni 2021
Publisher : Prodi Antropologi Fakultas Ilmu Budaya Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/endogami.4.2.148-157

Abstract

This study examines the role of women in transforming the Pemusiran Batik culture through a partnership with the private agency Petrochina Tanjung Jabung Jambi. The research uses the perspective of the diffusion of innovations Everett M. Rogers (1964) which explains that cultural transformation through the process of diffusion of innovation requires the role of actors as agents of change. This study uses an action research method in which the researcher together with the actor Suraedah as a female character, conducts an assessment and transforms the Pamusiran batik culture. The study was carried out for 4 months from January 1, 2021 to April 30, 2021. The study found that, as the earliest actor in adopting innovation, Suraedah played an important role in the transformation of the cultural innovation of Pemusiran batik. The transformation process occurs in the diffusion of innovations starting from: (1) studying innovations, adopting, and developing social networks through the "Batik Idola Group". This group in selecting partners uses the 5C criteria (Character, Capital, Capacity, Collateral, Condition) with several adjustments.
Co-Authors Ahmad Ramadlan Hasan Mustofa Amirudin, Hasan Mustofa Saipul Saipul