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All Journal Jurnal Keuangan dan Bisnis Prosiding Seri Seminar Nasional Jurnal Keuangan dan Bisnis
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Universitas Katolik Musi Charitas
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Journal : Jurnal Keuangan dan Bisnis

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ANALISIS PENGARUH GAYA HIDUP PRIA METROSEKSUAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION Johan Gunady Ony; Lina .
Jurnal Keuangan dan Bisnis Vol. 18 No. 1 (2020): Jurnal Keuangan dan Bisnis Volume 18 No. 1, Edisi Maret 2020
Publisher : Universitas Katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (778.636 KB) | DOI: 10.32524/jkb.v18i1.40

Abstract

The purpose of this reseach is to analyze the effect of Metrosexual Life Style to purchase’s decision of fashion. The population on this research are all of metrosexual man. Sample in this research using purposive sampling method, there are 50 metrosexual man. Data in this research are collected by questioner and analyze with a qualitative and quantitative method. Mean of clothes (3.85) is the highest than belt (3.74) and wallet (3.39). The result of this research shown that Activity (X1), Interest (X2) and Opinion (X3) of metrosexual man, simultantly and partially influence the purchase’s decision of fashion.
Co-Authors Johan Gunady Onny Maria Ignasia Galuh Parwati Maria Josephine Tyra, Maria Josephine Tyra, Ony, Johan Gunady Riyanto, Agustinus Wangsa, Ignasius Heri Satrya