Claim Missing Document
Check
Articles

Found 5 Documents
Search

MICE MARKETING MIX ON PRIME PLAZA HOTEL SANUR I Wayan Agus Pradnya Setiawan; I Ketut Astawa; I Gusti Made Wendri; Made Ruki
Journal of Applied Sciences in Travel and Hospitality Vol 1 No 4 (2018): December 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.916 KB)

Abstract

Customer satisfaction is the comparison between performances expected by the customer compared to actual performance in the field. When the actual performance is higher than the customer expectations then the customer feel satisfied and vice versa. In the case of service companies, customer satisfaction is one of the important factors in creating a good business climate. In this case, the researcher would like to research the marketing mix done at Prime Plaza Hotel Sanur to see how the performance comparison and the importance of marketing mix elements at Prime Plaza Hotel Sanur will be calculated using Importance Performance Analysis (IPA) method. From 16 indicators, on average everything has met the expectations of customers.
THE ANALYSIS OF FRONT OFFICE DEPARTMENT SERVICE QUALITY FOR CUSTOMER’S SATISFACTION AT PADMA RESORT LEGIAN Ni Luh Putu Mira Indah Pratiwi; I Gusti Made Wendri
Journal of Applied Sciences in Travel and Hospitality Vol 2 No 2 (2019): September 2019
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (513.478 KB) | DOI: 10.31940/jasth.v2i2.1422

Abstract

The purpose of this research is to know there is a gap between the guest’s perception and guest’s expectation to the Front Office Department service quality at Padma Resort Legian, and to know which indicators need to be improved and maintained to enhance the service quality of Front Office Department for customer’s satisfaction at Padma Resort Legian. The data used in this research are quantitative data which are collected from observation, literature study, questionnaire with validity and reliability tested and secondary data. The total of respondents are 60 respondents using incidental sampling method. Data analysis technique used is the SERVQUAL Method and Importance-Performance Analysis applied in Cartesian Diagram. The result of this research is show that there are negative and positive gap between perceptions and expectations. The result of the Importance-Performance Analysis found 1 indicator on Quadrant A which as the major weakness and need improvement which is the attributes number 4, fast and properly service of check-in and check-out process by the Front Office Staff. On the other hand, there are 6 indicators on Quadrant B which as the major strengths and opportunities. Padma Resort Legian should immediately improve the performance of indicator on Quadrant A to reach customer’s satisfaction.
Spa Products as Main Orientation in Wellness Tourism in Bali I Gusti Made Wendri; Nyoman Mastiani Nadra; Ni Luh Eka Armoni
Soshum: Jurnal Sosial dan Humaniora Vol 8 No 1 (2018): March 2018
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (397.031 KB) | DOI: 10.31940/soshum.v8i1.756

Abstract

Wellness Spa is developed from conventional spa in response to the influence of the present tourism trend which is much in demand of the achievement of wellness aspect of life. Wellness tourism is a subdivision of health tourism. Wellness spa is the core product for wellness tourism. In fact, to date, people’s knowledge about wellness spa is still poor. This fact has motivated the implementation of this research under the title “Spa Products as Main Orientation in Wellness Tourism in Bali”. The objective of the research is to find out what products becomes the orientation in wellness tourism in Ubud as well as in South Badung. This qualitative research uses a phenomenological approach to the study. The determination of the informants is purposively done, and the information concerning the object of the research is obtained by deep interview controlled by a checklist based on Wellness Wheel concept. The location of the research is Ubud and South Badung areas, the latter represented by Nusa Dua, Jimbaran, and Kuta. The research uses 10 informants, 5 from Ubud and 5 from South Badung. The informants include spa managers and spa therapists. The result of the research shows that such packages as Bali spa ritual package, personal growth, and eco-adventure package become the most attractive products offered by wellness tourism industry and enjoyed by the tourists for the fulfilment of the tourists' wellness needs.
Analysis of room attendant service quality in increasing customer satisfaction at Hotel Vila Lumbung Ni Kadek Ulan Prasiska Yanti; I Gusti Made Wendri; I Ketut Suarja; Ida Ayu Elistyawati
Journal of Applied Sciences in Travel and Hospitality Vol. 5 No. 1 (2022): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.836 KB) | DOI: 10.31940/jasth.v5i1.20-29

Abstract

This study discusses the analysis of the service quality of room attendants in increasing customer satisfaction at Hotel Vila Lumbung. The purpose of this study is to determine the level of guests’ satisfaction with the services provided by the room attendant and determine the service indicators that need to be improved and maintained by the room attendant at this hotel. The sample is 80 respondents. This study uses a sampling technique that is incidental random sampling. The analysis technique used is SERVQUAL analysis (Service Quality) and Importance Performance Analysis (IPA). The result shows there are sixteen indicators found in the five dimensions of the service quality that show the room attendants’ performance are already categorized as excellent in terms of such dimensions as tangibility, reliability, assurance, and empathy. This indicates that there is only one dimension which service is still need to improve and maintain to make customer satisfied, namely the responsiveness dimension found in quadrant A in IPA.
Service Quality Of Room Attendant and Guest Satisfaction at The St. Regis Bali Resort Ni Luh Apriliani Putri; I Gusti Made Wendri; I Nyoman Mei Rejeki
Jurnal Sains Terapan Pariwisata Vol. 6 No. 2 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the quality of room attendant service to increase guest satisfaction at The St. Regis Bali Resort and to find out which indicators need to be improved and maintained regarding the quality of service provided by the room attendant staff at The St. Regis Bali Resort. Data collection methods used are observation, questionnaires and literature study. The sample used in this study amounted to 70 respondents with the method of determining the sample, namely accidental sampling. The data was obtained through distributing questionnaires and then tested for validity and reliability. The analytical techniques used in this research are servqual (service quality), and IPA (Importance Performance Analysis). The results of Servqual (service quality) show that the gap of positive servqual scores is more than the gap of negative servqual scores. The servqual results indicate that the quality of room attendant service at The St. Regis Bali Resort as a whole has shown good service. The results of the Importance Performance Analysis show indicators that need to be improved in service quality shown through service attributes/indicators room cleanliness (BL1) and service attributes of room attendant knowledge in understanding a job (J1). Meanwhile, indicators that need to be maintained in service quality are seen through service attributes room attendant appearance (BL2), service attribute condition of room facilities (BL3), service attribute the hospitality of the room attendant in providing services (K2).