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Subroto, Athor
Universitas Indonesia
Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences

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Journal : International Journal of Social Science and Business

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The The Developing Global Employability Competencies of Indonesian Seafarers for Enhanced End-User Acceptance through Brand Experiences Ayub Dwi Pranata Junus; Prijono Tjiptoherijanto; Nurdin Sobari; Athor Subroto
International Journal of Social Science and Business Vol. 7 No. 3 (2023): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i3.72904

Abstract

The growth of global demand for qualified Indonesian seafarer labor is a key issue in this study. This study aims to analyze the impact of global work competencies and the mediating role of sensory, behavioral, and intellectual experiences in accepting end users in crew management companies. The study involved 240 crew managers/supervisors who interacted with Indonesian seafarers. The analysis was carried out using the Partial Least Square-Structural Equation Method. Research findings show that global work competencies have a significant effect on end-user acceptance. Nonetheless, sensory experience does not mediate the relationship between global work competence and end-user acceptance. In contrast, behavioral and intellectual experience play a key role as mediators, with intellectual experience having a more prominent impact than behavioral experience in increasing end-user acceptance. The conclusion of this study emphasizes the importance of global work competence and intellectual experience in increasing end-user acceptance in the context of crew management. The implications of this research support the development of global work competency development strategies to improve service quality in the shipping industry.
Co-Authors Achmad Sanusi Adrianus Revi Dwiguna Ayub Dwi Pranata Junus Dita Ayu Lestari Gugi Agusman Setiamitra Izni Shafie, Dalili Laksmono, Bambang Shergi Lili Yulyadi Arnakim Muhamad Faris Naufal Austen Noor Asyik Nurdin Sobari Nurish, Amanah Prasetya, Adhitya Yuda Prijono Tjiptoherijanto Putri, Rayinda Sephira Ratih Anggun Puspita Rizki Aulia Kusumawisanto Suyuti Marzuki Zainal Abidin