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All Journal Jurnal Manajemen Strategi dan Aplikasi Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Achmad Sanusi
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis Kompetitif Industri Pertahanan Nasional: Prospek dan Tantangan Pasca Revisi Undang-Undang Nomor 16 Tahun 2012 tentang Industri Pertahanan Adrianus Revi Dwiguna; Athor Subroto; Achmad Sanusi
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 5 No 1 (2022)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v5i1.415

Abstract

This study aims to examine the developments and dynamics, as well as the challenges of the national defense industry, after the revision of Law No. 16 of 2012 on the Defense Industry, through Law No. 11 of 2020 on Job Creation. This qualitative research uses interviews and literature studies as data collection methods sourced from primary and secondary data, and analyzed using a competitive strength framework. As a result, these regulatory changes are relatively able to have a positive impact, especially regarding the increase in the number of entities and opportunities for financing the defense industry through investment mechanisms by the private sector. In addition, the expansion of the role of BUMS in the supply chain of the national defense industry has also opened up opportunities for technology development and the fulfillment of industrial needs which are regulated through various mechanisms, such as the obligation to fulfill TKDN, to the requirements for Trade, Local Content, and Offsets (IDKLO) in the procurement process for the import of Defense and Security Protection. On the other side, efforts to establish a more competitive industrial ecosystem are also being carried out by the Government in stages through the implementation of the Defense Industry Independence Grand Design, as well as encouraging the implementation of a diversification strategy and optimizing the dual-use strategy in increasing competitiveness, as well as supporting industry continuity.
Elizabeth Arden's Strategy in Winning the Millennial Market Competition through Celebrities Rukmini Triastuti; Palupi Lindiasari Samputra; Achmad Sanusi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6317

Abstract

These digital influencers are third parties who have high popularity and do not always come from artists or public figures but have accounts with many followers. Instagram is a social media platform that is used by beauty teachers, or later also known as beauty vloggers because they often create and post videos about beauty. The phenomenon of digital influencers is growing along with the development of the digital world. The results of the research in the form of the role of digital influencers are associated with the context of promoting a product. Celebrities who have served as ambassadors for Elizabeth Arden are Vendela Kirsebom to promote products, while in the digital era, the role of social media is very important, especially influencers. The purpose of this study is to examine digital marketing strategies using influencers through social media. The methodology used is qualitative. The results of the study compete in a healthy manner to reach a large market in Indonesia, by utilizing technology through influencers in the beauty sector. To find out Elizabeth Arden's company marketing strategy through social media with influencers.
Co-Authors Adrianus Revi Dwiguna Palupi Lindiasari Samputra Rukmini Triastuti Subroto, Athor