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Subroto, Athor
Universitas Indonesia
Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences

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Journal : Quantitative Economics and Management Studies

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The Effect of Perceived Quality, Perceived Value, Brand Preference, and Customer Satisfaction on ERP Implementation in Construction Services Zainal Abidin; Athor Subroto
Quantitative Economics and Management Studies Vol. 4 No. 5 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1891

Abstract

Enterprise Resource Planning (ERP) is an information system in a company to optimize business processes and transactions. System Applications and Products (SAP) is one application that uses ERP system applications. The purpose of this study is to determine the effect of each variable indicating whether the system has been operating properly so that it can support maximum system performance. The research variables are Perceived Quality (PQ), Perceived Value (PV), Brand Preference (BP), dan Customer Satisfaction (CS). The data analysis method used a structural equation model or Structural Equation Model-Partial Least Square (SEM-PLS) using the SmartPLS 3.0 application. The case study used in this research is PT Hutama Karya, a construction service company. Data collection was carried out using questionnaires to 68 respondents, who are users of the SAP application with a Likert scale measurement. The result shows that PQ positively and significantly impacts on CS, PV, and BP. Brand Preference has a positive and significant influence on CS. Perceived value has a positive and significant influence on BP, but does not have a positive and insignificant effect on CS.
Co-Authors Achmad Sanusi Adrianus Revi Dwiguna Ayub Dwi Pranata Junus Dita Ayu Lestari Gugi Agusman Setiamitra Izni Shafie, Dalili Laksmono, Bambang Shergi Lili Yulyadi Arnakim Muhamad Faris Naufal Austen Noor Asyik Nurdin Sobari Nurish, Amanah Prasetya, Adhitya Yuda Prijono Tjiptoherijanto Putri, Rayinda Sephira Ratih Anggun Puspita Rizki Aulia Kusumawisanto Suyuti Marzuki Zainal Abidin