Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Hayu Lusianawati
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Interaksi Sosial Orangtua Pekerja Industri Dalam Fenomena Daycare Di Tambun Selatan Devy Putri Kussanti; Marlinda Irwanti Poernomo; Hayu Lusianawati
Cakrawala - Jurnal Humaniora Vol 21, No 2 (2021): September 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v21i2.11262

Abstract

Apart from being a place to leave children when both parents work, daycare is also seen as a place for child protection and fulfillment that is suitable for parents of industrial workers, especially the existence of daycare not far from the work location so as to minimize the time to pick up and drop children from work to and from work. The social interaction that occurs between the parents of industrial workers and the community in South Tambun regarding the daycare phenomenon lies in the daily life of industrial workers who have erratic working hours and have to leave their children in daycare which is seen as a daycare for city people who can afford it. This study uses a descriptive qualitative strategy or method with an in-depth interpretation of field findings based on existing facts. This research tradition is a phenomenological tradition that focuses attention on the conscious experience of an individual and uses an interpretive paradigm that seeks to find explanations about social or cultural events based on the perspectives and experiences of the person or organization under study. Using a symbolic interactionism analysis knife, the research describes three concepts, namely Mind, Self and Society from parents of industrial estate workers who leave their children in daycare. 
Indobuildtech Digital Fair Marketing Communication Planning (Marketing Communication Planning of Indobuildtech Digital Fair) Dina Hardina Gultom; Jamalulail Jamalulail; Hayu Lusianawati
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6395

Abstract

This study aims to analyze and identify how the planning of marketing communications for the Indobuildtech Digital Fair event as the first virtual exhibition in Indonesia in the category of building materials and interior exhibitions in 2020. In this study, PT Debindo International Trade and Exhibitions as the marketer of the IndoBuildTech Digital Fair event created an exchange of information. between the company and potential customers. So that researchers use communication theory to support the marketing communication planning model specifically for event services. In this study, researchers used descriptive qualitative research methods which were analyzed based on data that had been obtained through interviews with informants. The results showed that the marketing communication planning for the IndoBuildTech Digital Fair event carried out by PT Debindo International Trade and Exhibitions was through 7 elements of stages (1) situation analysis, (2) objective setting, (3) positioning and message development (positioning and message development), (4) methods and media (method and media), (5) budget (budgeting), (6) implementation (implementation), (7) evaluation of measurement and supervision (evaluation, measurement, controlling ), as well as one additional element of marketing communication planning as a research finding, namely information technology (information technology) through the virtu-ex platform as a forum for organizing virtual exhibitions.
Co-Authors Devy Putri Kussanti Dina Hardina Gultom Jamalulail Jamalulail Marlinda Irwanti, Marlinda