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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA JRABA
Niken Permata Sari
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Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Faktor Penentu Pariwisata Virtual Situs Warisan Dunia di Indonesia: Sebuah Telaah Pustaka dan Kerangka Konseptual Bhenu Artha; Antonius Satria Hadi; Niken Permata Sari
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 14 No. 1 (2020): June 2020
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v14i12020.38-45

Abstract

Industri pariwisata mulai melemah khususnya di Indonesia di tengah pandemi Covid-19 yang terjadi sekarang ini. Di tengah menurunnya tren pariwisata, teknologi justru semakin berkembang. Untuk itu diperlukan sebuah model baru untuk memajukan dan mengembangkan pariwisata dengan memanfaatkan teknologi. Tujuan utama dari penulisan artikel ini adalah untuk mengajukan dan memberikan model ataupun kerangka konseptual alternatif tentang pariwisata virtual. Lebih lanjut, kerangka konseptual yang baru ini bertujuan untuk menguji pengaruh variabel online destination experience, online destination authenticity, virtual reality, dan augmented reality terhadap pariwisata virtual pada situs warisan budaya di Indonesia. Dalam artikel ini, peneliti mengusulkan empat hipotesis untuk menguji setiap pengaruh antar variabel yang ada dalam kerangka konseptual yang diusulkan. Karena artikel ini termasuk dalam artikel konseptual, maka peneliti menyarankan pada penelitian selanjutnya dilakukan penelitian empiris berdasarkan kerangka konseptual yang diusulkan di dalam artikel ini.
BUYING BEHAVIOR IN ONLINE FOOD DELIVERY APPLICATIONS DURING THE COVID-19 PANDEMIC Niken Permata Sari; Bahri; Ardhi
Jurnal Riset Akuntansi Dan Bisnis Airlangga Vol 7 No 1 (2022): Jurnal Riset Akuntansi dan Bisnis Airlangga
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (629.474 KB) | DOI: 10.20473/jraba.v7i1.36182

Abstract

This study aims to review the effect of discount framing, brand reputation, purchase intention, and actual behavior based on online food delivery applications during the COVID-19 pandemic. The population, in this study are users of online food delivery applications throughout Indonesia, with the unit of analysis being the individual. Sampling in this study used the purposive method, namely respondents who filled out online questionnaires with total of 119. The data analysis technique in this study used SEM-AMOS version 23. The results showed that discount framing had a positive effect on brand reputation and purchase intention, brand reputation has a positive effect on purchase intention, and purchase intention has a positive effect on actual behavior. The implications of the results of this study for application owners are to know the effect of discount framing, brand reputation, and purchase intention so that they can take strategies and policies related to these matters. For application, users are to be able to use applications that provide discount framing according to their needs.
BRAND LOYALTY: A LITERATURE REVIEW Niken Permata Sari; Bhenu Artha; Antonius Satria Hadi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.7179

Abstract

Brand loyalty has been of interest to researchers for many decades and known as an amicable attitude, also commitment toward a particular brand, builds around consumer satisfaction and leads to continued maintenance and purchasing of that brand. Brand loyalty consists of attitudinal and behavioral loyalty, and all of which contribute to brand performance. The concept of brand loyalty has been shown to have two components: an attitudinal component and a behavioral component. Brand loyalty is a driving force for business growth and an important asset for businesses, as it ensures stable and sustainable profits for the company and is an important factor for consumers. Dissatisfied customers can have a significant impact on business operations through negative reviews, therefore managing loyal customers is an important way to strengthen customer relationships. The objective of this research is to determine the factors associated with brand loyalty. We presented a literature study using systematic literature review of relevant publications and as a result of this process, 22 articles are included and then examined the bibliographical references to check the validity of the inquiry and to avoid any potential omissions. We identify several variables that associate with brand loyalty. Practical implications are also presented here.
PENYULUHAN STRATEGI CERDAS DALAM MEMBANGUN MINDSET DAN MINAT BERWIRAUSAHA PADA SANTRI YAYASAN PONDOK PESANTREN MODERN YATIM DAN DHUAFA MADANIA Bahri Bahri; Niken Permata Sari; Utami Tunjung Sari; Yulia Muslika
JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Vol 4, No 2 (2023): JURNAL PENGABDIAN MASYARAKAT DAN KEWIRAUSAHAAN INDONESIA
Publisher : STIE Atma Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36600/janaka.v4i2.344

Abstract

Program kewirausahaan dapat lahir dari lingkungan pondok pesantren untuk mencetak wirausaha muda yang mendapat meningkatkan perekonomian mandiri. Tujuan dari kegiatan ini untuk membangun minat dan mindset berwirausaha pada santri Yayasan Pondok Pesantren Modern Yatim dan Dhuafa Madania. Metode yang digunakan ceramah dan One Group Pre-Test Post-Test Design. Tahapan pelaksanaan tap persiapan, pelaksanaan dan evaluasi. Hasil kegiatan ini dari pre-test hasilnya sebanyak 75% atau 30 orang santri tidak berminat berwirausaha, sedangkan 25% atau 10 orang santri berkeinginan menjadi wirausahawan. Dari hasil uji post-test pasca pemberian materi, terdapat peningkatan minat berwirausaha santri yang awalnya 25% meningkat menjadi 82%, dimana dari 10 orang menjadi 33 orang santri. Sedangkan yang tidak berminat sebelumnya 75% turun menjadi 18% atau dari 30 orang santri turun menjadi 7 orang.  Kata kunci: Pola Pikir, Minat, Berwirausaha, Peningkatan Ekonomi
Co-Authors Antonius Satria Hadi Ardhi Bahri Bahri Bahri Bhenu Artha Bhenu Artha Utami Tunjung Sari Yulia Muslika