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All Journal JSHP (Jurnal Sosial Humaniora dan Pendidikan) Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Journal of Business on Hospitality and Tourism
Ni Putu Diah Prabawati
Politeknik Pariwisata Bali
Humanities Economics, Econometrics & Finance Education Social Sciences

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Desa Canggu, Bali Sebuah Basecamp Bagi Digital Nomad? Identifikasi Produk Wisata Berdasarkan 4 A (Attraction, Amenity, Accessibility, Ancilliary) Ni Putu Diah Prabawati
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 14 No. 2 (2020): December 2020
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v14i22020.91-108

Abstract

The village of Canggu, Bali is very well known among digital nomadic tourists. The purpose of this study is to identify tourism products in terms of 4A to support the needs of digital nomadic tourists in traveling and how are the perceptions of digital nomadic tourists towards Canggu Village, Bali. The data analysis technique used in this research is descriptive qualitative analysis. Identification of tourism products based on 4A, namely attractions, amenities, accessibility, and additional services. Nomad digital tourists make Canggu Village a base camp because all the supporting components for digital tourism activities are available. The existence of communities such as digital camps and nomad academies forms an ecosystem for nomadic tourists. As for things that should be addressed, namely traffic factors, security.
Pengaruh Sales Promosi dengan Price Bundling terhadap Keputusan Pembelian Masa Pandemi Covid 19 di Bali I Gusti Agung Gede Witarsana; I Dewa Putu Hendri Pramana; Ni Putu Diah Prabawati; Ida Bagus Putu Puja; I Made Dhani Pramana Pinatih
JSHP : Jurnal Sosial Humaniora dan Pendidikan Vol 6, No 2 (2022): JSHP (Jurnal Sosial Humaniora dan Pendidikan)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Balikpapan.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32487/jshp.v6i2.1445

Abstract

Penurunan produktifitas bisnis pada semua sektor sebagai akibat pandemic covid-19 telah mendorong para pelaku bisnis untuk menetapkan berbagai strategi pengembangan bisnisnya. Kebijakan pembatasan aktivitas masyarakat diluar selama pandemic telah memberikan dampak negatif pada sektor bisnis kuliner dan salah satu industri yang terdampak yaitu The Mill Restaurant Bali. Ada banyak strategi yang dapat dilakukan untuk meningkatkan penjualan produk bisnis kuliner dan salah satunya yang banyak dibahas yaitu strategi price bundling. Oleh karena itu, studi ini dilakukan untuk mengetahui sejauh mana pengaruh sales promosi dengan cara price bundling terhadap keputusan pembelian pada masa pandemi covid 19 di Bali khususnya di The Mill Restaurant Bali. Metode analisis yang digunakan untuk menganalisis pengaruh variabel price bundling adalah dengan menggunakan analisis regresi linier sederhana dengan bantuan program statistik SPSS for windows versi 25. Hasil studi ini mengungkapkan bahwa terdapat pengaruh positif price bundling terhadap keputusan pembelian pelanggan di The Mill Restaurant. Selain itu, price bundling hanya memberikan kontribusi sebesar 22,5% mendorong keputusan pembelian pelanggan. artinya, masih ada factor lain yang dimungkinkan mendorong keputusan pembelian produk restoran oleh para konsumen. Studi ini memberikan implikasi penting bagi pelaku bisnis kuliner untuk menerapkan strategi price bundling dalam bisnis kulinernya. 
Effectiveness of instagram and facebook marketing on the customer path at the aloft bali seminyak hotel during the covid-19 pandemic I Putu Jimmy Segaradana; Ni Made Suastini; Ni Putu Diah Prabawati
Journal of Business on Hospitality and Tourism Vol 8, No 1 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.67 KB) | DOI: 10.22334/jbhost.v8i1.305

Abstract

The most popular marketing strategy today is marketing through social media. This research was conducted to determine the effectiveness of Instagram and Facebook Marketing on the consumer's customer path at the Aloft Bali Seminyak Hotel during the Covid-19 Pandemic. Data collection techniques used in this research are questionnaires, interviews, and documentation studies. The number of respondents in this study were 70 people. The data analysis technique in this research is Partial Least Square (PLS) analysis with SmartPLS version 3.3.2 software. The results of this study indicate that based on the R2 test, the net R2 value obtained is 0.523 classified as a moderate (moderate) model, these results explain that Instagram and Facebook marketing that are run are quite effective on the customer path during the Covid-19 Pandemic. The effect of endogenous variables on exogenous variables is known based on the value of effect size (f2), which is 0.376. This shows that the influence of the Instagram variable on the customer path is included in the strong category. Meanwhile, the f2 value of the Facebook variable is 0.250 which shows the effect of the Facebook variable on the customer path, including the sufficient category.
Co-Authors I Dewa Putu Hendri Pramana I Gusti Agung Gede Witarsana I Made Dhani Pramana Pinatih I Putu Jimmy Segaradana Ni Made Suastini Putu Puja, Ida Bagus