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All Journal JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)
Dita Aprilay Utami Putri
Sekolah Tinggi Ilmu Ekonomi Bima, Nusa Tenggara Barat
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Sales Promotion Girl Smartphone Vivo Terhadap Minat Beli Konsumen di Kota Bima Dita Aprilay Utami Putri; Muhajirin Muhajirin
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

This promotion is conducted to find out and analyze the partial Vivo Smartphone Sales Promotion of Consumer Purchase Interests in the City of Bima. in this research, the type of research used is associative. Probability Sampling technique is a sampling technique used. The number of samples used is 96 respondents using the probability sampling method. Based on the results of a partial analysis of this study shows that the Sales Promotion of Smartphone Girls Vivo (X) has a significant influence on Purchase Interest (Y) with a value (p value) 0.003 <0.05
Co-Authors Muhajirin, Muhajirin