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All Journal Muhammadiyah International Journal of Economics and Business
Mochamad Rofik
Faculty of Economics and Business, Universitas Muhammadiyah Malang
Economics, Econometrics & Finance

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DIGITALIZATION OF MICRO, SMALL & MEDIUM ENTERPRISES (MSMEs) IN EAST JAVA, INDONESIA Muhammad Sri Wahyudi Suliswanto; Mochamad Rofik
Muhammadiyah International Journal of Economics and Business Vol. 2, No.1, 2019
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Perguruan Tinggi Muhammadiyah

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Abstract

This study attempts to provide an overview of the digitalization of MSMEs in East Java. It is a qualitative descriptive study in which the data were collected through surveys with simple random sampling method. Basically, 80 percent of MSMEs have integrated digital literacy, particularly in the context of product marketing, into their strategy, yet only 12 percent have carried out it professionally. In East Java, 70 percent of MSMEs emphasize digital marketing through social media platforms, i.e., Instagram and Facebook, while 30 percent prefer mixed method. This study also reveals that either using a single platform or multi platform, it statistically has insignificant effect on the ratio of online transactions. Nevertheless, there is a significant positive effect between the ratio of online transactions and the management quality of digital marketing.
Co-Authors Muhammad Sri Wahyudi Suliswanto, Muhammad Sri