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Didit Darmawan
Mayjen Sungkono University, Mojokerto
Social Sciences

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Understanding Impulsive Buying Behavior in Marketplace Didit Darmawan; John Gatheru
Journal of Social Science Studies (JOS3) Vol 1, No 1 (2021): January 2021
Publisher : metromedia.education

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.139 KB)

Abstract

In the world, especially in Indonesia, e-commerce as a trading system using internet media has developed rapidly. Marketplaces such as Shopee, Blibli, Lazada, Tokopedia, Bukalapak, and others have contributed to improving online shopping behavior in Indonesia. Online trading transactions are also increasing and becoming a trend in society. Impulsive buying behavior arises as a result of the existence of an easy and practical online shopping system. This study aims to determine the effect of security, ease of use and trust on impulsive buying behavior. The population in this study were consumers who had made online purchases at Shopee and the sample was taken by purposive sampling of 100 people. The analysis tool uses multiple linear analysis. The results showed that the security variable had a significant and dominant positive effect on impulsive buying behavior; (2) ease of use has a significant effect on impulsive buying behavior; (3) trust has a significant effect on impulsive buying behavior. In addition, simultaneously, the three independent variables also have a significant influence on impulsive buying behavior at shopees.
The Effectiveness of the Work From Home (WFH) Program during the Covid-19 Pandemic Vatosoa Mendrika; Didit Darmawan; Tri Seno Anjanarko; Jahroni Jahroni; Mochamad Shaleh; Budi Handayani
Journal of Social Science Studies (JOS3) Vol 1, No 2 (2021): July 2021
Publisher : metromedia.education

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The direct impact of Covid-19 is the weakening of economic growth or even the economy experiencing negative growth. Gross domestic product has decreased drastically. Covid-19 has forced all of us to migrate from places of work in offices, places to study at schools, places to shop at malls, even places of worship in places of worship to all being done at home. The readiness of workers to adapt due to changes in the work environment and different conditions in general is also a challenge for both workers and companies. Therefore, researchers conducted research on the implementation of employee WFH. This research is a quantitative research. The data collection technique is through literature study which aims to describe, explain and analyze facts that can support the research topic. The results show that remote work can be an answer to urban issues and emergency conditions in the short and long term. However, remote work has not yet become mainstream in modern human life.
Competitive Advantage and Service Marketing Mix Didit Darmawan; Elodie Grenier
Journal of Social Science Studies (JOS3) Vol 1, No 2 (2021): July 2021
Publisher : metromedia.education

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Abstract

The marketing mix is one of the most important aspects of marketing activities and plays an important role in creating value and satisfaction to meet customer expectations. The concept of the marketing mix serves as a tool used by an organization to survive in a competitive environment. This concept is controlled by the organization and consists of four main components namely product, price, distribution and promotion. For bids in the form of services, the marketing mix develops into seven components according to the characteristics of the service offer. Three additional components are the service provider, process, physical evidence. The service marketing mix is a formulation of a competitive advantage strategy for organizations. The human factor directly involved in the exchange process makes human resources an important figure of strategic application. Customer-oriented competitive advantage should be implemented by service providers with the appropriate formulation of the marketing mix. Marketing mix and competitive advantage are strategic relationships that are very important for the survival of the company.
Co-Authors Budi Handayani Elodie Grenier Jahroni Jahroni John Gatheru Mochamad Shaleh Seno Anjanarko, Tri Vatosoa Mendrika