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All Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) JURNAL BARUNA HORIZON Bulletin of Multi-Disciplinary Science and Applied Technology Journal of Social Science Studies (JOS3) Journal of Trends Economics and Accounting Research
Seno Anjanarko, Tri
Universitas Sunan Giri Surabaya, Surabaya
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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Visual Merchandising dan Motivasi Hedonik terhadap Pembelian Impulsif Tri Seno Anjanarko; Rahayu Mardikaningsih
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 3 (2022): February 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i3.1313

Abstract

People's culture that is more consumptive has resulted in high impulsive purchases. With this phenomenon, store managers are expected to be able to take advantage of consumer behavior. Impulsive buying can occur because of the appeal that stores provide as visual merchandising. The store manager will be required to make the store look attractive. In addition, the presence of hedonic motivation is also able to increase impulse buying. This study aims to determine the role of visual merchandising and hedonic motifs on impulsive purchases at a shopping center in Surabaya. This study spread 200 questionnaires with a response rate of 65.5% so that the data processed were 131 questionnaires. The research data will be tested with multiple linear regression with SPSS software. The results of the analysis show that visual merchandising plays a significant role in impulse buying. Impulsive buying is also significantly influenced by hedonic motivation. The two independent variables of the study provide a significant role in impulsive buying together
The Effectiveness of the Work From Home (WFH) Program during the Covid-19 Pandemic Vatosoa Mendrika; Didit Darmawan; Tri Seno Anjanarko; Jahroni Jahroni; Mochamad Shaleh; Budi Handayani
Journal of Social Science Studies (JOS3) Vol 1, No 2 (2021): July 2021
Publisher : metromedia.education

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.266 KB)

Abstract

The direct impact of Covid-19 is the weakening of economic growth or even the economy experiencing negative growth. Gross domestic product has decreased drastically. Covid-19 has forced all of us to migrate from places of work in offices, places to study at schools, places to shop at malls, even places of worship in places of worship to all being done at home. The readiness of workers to adapt due to changes in the work environment and different conditions in general is also a challenge for both workers and companies. Therefore, researchers conducted research on the implementation of employee WFH. This research is a quantitative research. The data collection technique is through literature study which aims to describe, explain and analyze facts that can support the research topic. The results show that remote work can be an answer to urban issues and emergency conditions in the short and long term. However, remote work has not yet become mainstream in modern human life.
Creative Economy Development Efforts in Culinary Business Arif Rachman Putra; Ernawati Ernawati; Jahroni Jahroni; Tri Seno Anjanarko; Eli Retnowati
Journal of Social Science Studies (JOS3) Vol 2, No 1 (2022): January 2022
Publisher : metromedia.education

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.899 KB)

Abstract

The government has declared the creative economy to be the foundation of the regional economy. This statement is evidenced by the continued development of the creative economy in Indonesia. It was recorded that in 2021 the creative economy contributed 1.274 trillion rupiah. With this result, the government will be optimistic about its original goal. The creative economy of the culinary sector is one of the 17 sectors launched in Indonesia. The culinary sector contributes 41% to the GDP of the creative economy. With this increase, it is necessary to know what factors have an impact on increasing the creative economy of the culinary sector. Indonesia has many culinary delights spread throughout its territory. So that people do not have difficulty in determining the product they want to sell. The community is expected to be able to innovate to produce products that are packaged modernly by maintaining the existing taste. Creative economy business actors are also expected to be able to overcome obstacles with their creative ideas.
Pengaruh Quality of Work Life,Total Kualitas Manajemen dan Stres Kerja terhadap Loyalitas Karyawan Shohibatun Naufalia; Didit Darmawan; Jahroni Jahroni; Tri Seno Anjanarko; Misbachul Munir; Samsul Arifin
Journal of Trends Economics and Accounting Research Vol 2 No 4 (2022): June 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.102 KB) | DOI: 10.47065/jtear.v2i4.281

Abstract

Sumber daya manusia yang dimiliki oleh perusahaan merupakan faktor pembangun perusahaan. Hal ini dikarenakan SDM yang membuat serta menggunakan teknologi. Karyawan merupakan asset berharga yang dimiliki oleh perusahaan. Meningkatkan kinerja karyawan merupakan salah satu strategi yang diterapkan oleh perusahaan untuk dapat bersaing. Tidak hanya meningkatkan kinerja karyawan yang dimiliki namun juga menunmbuhkan loyalitas karyawan kepada perusahaan. Memiliki karyawan yang loyal terhadap perusahaan merupakan salah satu cara untuk mencapai tujuan perusahaan. Penelitian ini bertujuan untuk mengetaui pengaruh kualitas hubungan kerja, TQM, dan stres kerja terhadap loyalitas karyawan. Populasi penelitian kuantitatif ini merupakan karyawan di salah satu perusahaan di Surabaya yang bergerak di bidang pembuatan aksesoris komputer. Sampel penelitian yang digunakan sebanyak 158 responden. Data penelitian akan dianalisis menggunakan teknik analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa quality of work life memiliki pengaruh yang signifikan pada loyalitas karyawan. Selanjutnya TQM juga terbukti memberikan pengaruh signifikan pada loyalitas karyawan. Hasil penelitian juga membuktikan bahwa loyalitas karyawan dipengaruhi oleh stres kerja. Ketiga variabel secara bersama-sama memberikan pengaruh signifikan pada pembentukan loyalitas karyawan.
Relationship between Parenting Parenting and Smartphone Use for Elementary School Age Children During the Covid 19 Pandemic Arif Rachman Putra; Budi Handayani; Didit Darmawan; Eli Retnowati; Ella Anastasya Sinambela; Ernawati Ernawati; Jahroni Jahroni; Misbachul Munir; Rahayu Mardikaningsih; Tri Seno Anjanarko; Utami Puji Lestari
Bulletin of Multi-Disciplinary Science and Applied Technology Vol 1 No 4 (2022): Juni 2022
Publisher : Forum Kerja Sama Penddikan Tinggi (FKPT)

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Abstract

Elementary school age children will experience very fast development. These developments are in the form of physical development and psychological development. Inappropriate use of smartphones in children will have a negative impact on children. In this case, parenting plays a very important role because the family is the first and foremost educational institution for children. From the family environment, especially parents, children will get a moral foundation, character and personality that will be applied now and in the future. The purpose of this study is to identify the relationship between parenting and smartphone use by involving correlation analysis as a statistical tool. The study was carried out during the Covid-19 pandemic in Balongbendo District in Jeruklegi Village. There were 30 elementary school age children who were observed by interviewing parents and giving questionnaires. Studies show that there is a positive and significant relationship between parental parenting and smartphone use. The family has an important role in the supervision and mental development of the child's personality. With good and proper care and supervision from parents, children will avoid the negative impacts of smartphone use.
PENGARUH HARGA DAN CITRA MEREK TERHADAP PEMILIHAN MEREK MASKAPAI PENERBANGAN Tri Seno Anjanarko; Rahayu Mardikaningsih
Jurnal Baruna Horizon Vol 5 No 2 (2022): JURNAL BARUNA HORIZON
Publisher : Sekolah TInggi Ilmu Administrasi dan Manajemen Kepelabuhan (STIAMAK) Barunawati Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52310/jbhorizon.v5i2.88

Abstract

Semakin banyak pengguna pesawat terbang sebagai transportasi umum, memberikan kesempatan pada perusahaan maskapai penerbangan untuk memperkenalkan merek maskapai penerbangan kepada masyarakat luas. Merek-merek maskapai penerbangan memperkuat layanan penerbangan agar dapat memberikan kesan positif pada merek yang akhirnya memilih merek maskapai penerbangan untuk jasa transportasi udara. Untuk itu perlu diketahui faktor-faktor yang membuat konsumen memilih merek maskapai penerbangan. Riset ini untuk mengamati apakah harga dan citra merek memberikan pengaruh pada pemilihan merek maskapai penerbangan. Populasi penelitian ini merupakan masyarakat Indonesia yang menggunakan maskapai penerbangan minimal sebanyak tiga kali pada kurun waktu setahun belakang. Sampling secara purposive dan sebanyak 100 sampel. Teknik regresi untuk mengolah data. Hasil penelitian menunjukkan harga dan citra merek memberikan pengaruh signifikan pada pemilihan merek.
Keputusan Pembelian Minuman Penambah Energi Extra Joss ditinjau dari Peran Kekuatan Citra Merek dan Penetapan Harga Produk Tri Seno Anjanarko; Didit Darmawan
Journal of Business and Economics Research (JBE) Vol 4 No 1 (2023): February 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v4i1.3040

Abstract

There are various types of beverage products that are traded in the market, such as mineral water, soft drinks, or energy drinks. One of the energy-boosting drink brands sold in Indonesia is Extra Joss. Extra Joss is the first energy drink in powder form in Indonesia. In its development, more and more energy-boosting drink brands emerged which became competitors to Extra Joss. Research was conducted to determine the effect of brand image and price on purchasing decision making. The object of research is construction workers who are active in projects that are taking place in the city of Surabaya. Sampling was done by means of purposive sampling. The researcher distributed 100 questionnaires, but the questionnaires returned to the researchers were 79 questionnaires which were used as the number of samples. Multiple linear regression analysis was used in this study. The finding shown is that brand image has a significant effect on the purchasing decision of Extra Joss energy drink. Apart from that, the decision to buy Extra Joss energy drink is also significantly influenced by price. Brand image and price have a significant effect on the purchasing decision of Extra Joss energy drink.
Co-Authors Arif Rachman Putra Budi Handayani Budi Handayani Didit Darmawan Didit Darmawan Didit Darmawan Ella Anastasya Sinambela Ernawati Ernawati Jahroni Jahroni Jahroni Jahroni Jahroni Jahroni Mardikaningsih, Rahayu Misbachul Munir Mochamad Shaleh Putra, Arif Rachman Rahayu Mardikaningsih Retnowati, Eli Samsul Arifin Shohibatun Naufalia Utami Puji Lestari Vatosoa Mendrika