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All Journal Target : Jurnal Manajemen Bisnis
Raden Bagus Faizal
Universitas Bumigora
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Customer Relationship Management Terhadap Loyalty Intention Dengan Word Of Mouth Sebagai Mediasi Raden Bagus Faizal
Target : Jurnal Manajemen Bisnis Vol 1 No 2 (2019)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.67 KB) | DOI: 10.30812/target.v1i1.586

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis signifikansi pengaruh: 1) customer relationship management terhadap Loyalty Intentionpada travel agent di Mataram. 2) Word of Mouthterhadap Loyalty Intentionpada travel agent di Mataram. 3) customer relationship management terhadap Word of Mouthpada travel agent di Mataram. 4) Customer relationship management terhadap loyalty intentionmelalui Word of Mouth Pada Travel Agent Di Mataram. Jenis penelitian ini adalah penelitian kausalitas dengan pendekatan kuantitatif. Jumlah responden yang digunakan dalam penelitian ini adalah 100 orang pelanggan yang berkunjung ke Pulau Lombok dengan rentang usia 15-65 tahun dan pernah menggunakan travel agent di Mataram. Uji kuesioner menggunakan uji validitas, uji reliabilitas dan uji Asumsi klasik. Analisis data menggunakan analisis path dengan program SPSS 16.00. Berdasarkan hasil penelitian dan pembahasan dapat disimpulkan sebagai berikut: 1) terdapat pengaruh langsung, positif dan signifikan antara variabel customer relationship management terhadap Loyalty Intentionpada travel agent di Mataram. 2) terdapat pengaruh langsung, positif dan signifikan antara variabel Word of Mouthterhadap Loyalty Intentionpada travel agent di Mataram. 3) terdapat pengaruh langsung, positif dan signifikan antara variabel customer relationship management terhadap Word of Mouthpada travel agent di Mataram. 4) terdapat pengaruh langsung, positif dan signifikan antara variabel Customer relationship management terhadap loyalty intentionmelalui Word of Mouth Pada Travel Agent Di Mataram.
Pengaruh Sifat Materialisme terhadap Perilaku Impulsive Buying dan Kecenderungan Compulsive Buying Pada Remaja di Kota Mataram Rini Anggriani; Abdurrahman Abdurrahman; Isra Dewi Kuntary Ibrahim; Raden Bagus Faizal
Target : Jurnal Manajemen Bisnis Vol 3 No 1 (2021)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v3i1.1317

Abstract

The phenomenon of consumers’ behavior in shopping as the effect of the Covid-19 pandemic from offline to online indirectly has an impact on the prevalence of the increasing number of internet users in Indonesia. This study aims to identify whether there is a psychological influence of consumers such as the nature of materialism on impulsive buying and compulsive buying tendencies among adolescents in Mataram City. The sampling technique used was the purposive sampling method with a sample of 110. Data analysis used Structural Equation Modeling (SEM). The results showed that there was a positive and significant influence and relationship between the nature of materialism and impulsive buying. There is a positive and significant effect of materialism on compulsive buying tendencies. There is a positive and significant influence of impulsive buying on the tendency of compulsive buying in local teenagers in Mataram City.
Co-Authors ABDURRAHMAN ABDURRAHMAN Isra Dewi Kuntary Ibrahim Rini Anggriani