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Atwal Arifin
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Decision Sciences, Operations Research & Management

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ANALISIS PENGARUH LABELISASI HALAL, HARGA, PROMOSI, CITA RASA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SOSIS KANZLER OLEH GENERASI MILENIAL (STUDI PADA KONSUMEN SWALAYAN INDOMARET SRAGEN) Atwal Arifin; Desy Setyaningrum
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 1 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.021 KB) | DOI: 10.34308/eqien.v10i1.557

Abstract

The Indonesia Digital Popular Brand Index survey concluded that Kanzler sausage is very popular with millennials because it is able to compete with 13 other well-known sausage brands. This study aims to analyze and look for empirical evidence regarding the effect of halal labeling, price, promotion, taste, and brand image on the purchasing decision of kanzler sausage by the millennial generation. This research is a quantitative research using primary data obtained from the distribution of questionnaires. The population in this research is Kanzler sausage consumers who are Indomaret Sragen customers. Samples were taken using the methodconvenience sampling.As well as multiple linear regression analysis techniques using the help of software SPSS 25. The results of this study found that the price and brand image variables had a partial effect on the purchasing decision of kanzler sausage by the millennial generation, while the halal labeling, promotion, and taste variables had no partial effect on the purchasing decision of kanzler sausage by the millennial generation.
PENGARUH PROFITABILITAS, LIKUIDITAS DAN LEVERAGE TERHADAP NILAI PERUSAHAAN DENGAN KUALITAS LABA SEBAGAI VARIABEL MODERATING (Studi Kasus Pada Perusahaan Manufaktur Sektor Makanan dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2021) Catur Nugroho; Atwal Arifin
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 02 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i02.904

Abstract

The purpose of this study was to determine the effect of profitability, liquidity and leverage on firm value with earnings quality as a moderating variable in food and beverage companies listed on the Indonesia Stock Exchange for the 2019-2021 period. The sampling method in this study was purposive sampling, where 42 samples were obtained from companies. Processing the data in this study using the IBM SPSS Statistics version 23 program application. The results of this study indicate that profitability and leverage affect firm value, while firm liquidity has no effect on firm value. Earnings quality does not moderate the relationship between profitability, liquidity and leverage on firm value.
Co-Authors Catur Nugroho Desy Setyaningrum