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The Preservation of The Traditional Performing Arts’ Sacred Place Wahyuningtyas, Bhernadetta Pravita
Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3116

This study explains the management of “Bharata” reputation, an Icon of classic, legendary, theatrical; traditional performing arts of Indonesia. Puppet has noble values in terms of moral education and philosophy of life; and “Bharata” becomes the "sacred" place for the preservation of the noble values of the puppet. “Bharata” is an institution that manages sustainable reputation and have to defend against the onslaught of competition from other institutions as a tourism destination. “Bharata” is a picture of a long journey and process of proving the majesty of traditional culture that owned by Indonesia. This study used post positivist paradigm. The nature of the study was descriptive and the selected approach was qualitative with in-depth interviews and observation for collecting data. Narrative analysis was used to analyze this study. The aim of this study has reviewed the reputation management of “Bharata” in its struggle of facing the globalization. The reputation management of “Bharata” is the results of coordination and socialization process within the institution; it is achieved through cooperation of each department by communication power.

Representasi Kekuatan, Kecerdasan, dan Cita Rasa Perempuan: Analisis Wacana pada Film “The Iron Lady” Wahyuningtyas, Bhernadetta Pravita
Humaniora Vol 5, No 1 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i1.2978

People’s perception about women describes how women tend to be labelized with various drawbacks. Futhermore, many films put women as appendages to satisfy the desire of seeing the physical polish only, without portraying positive side of a woman which actually represents her personal integrity. Nevertheless, the struggle of women to prove their existence is unstoppable, such as in “The Iron Lady” movie. The movie intends to persuade women that they need to pump out the power within them to boldly express their thoughts, come out from the mutedness and show their superiority, in smart ways, woman way. Besides, the movie shows some gender imbalances in Parliament and political life which are synonymous with patriarchal ideology. The movie also shows the struggle against the suppression and mutedness of women with the feminist existentialist concept. This study used critical paradigm with Roland Barthes’ semiotic discourse analysis. Research reveals how women represented in "The Iron Lady" and how symbols or values of women should be represented. Results show that women can actually defend themselves and even more after understanding the suppressions. Amid the crush and the dominance of parliamentary colleagues, Thatcher was able to align her position. Though overall ridiculed, doubted, and disbelieved her ability, she took the duty and responsibility as politician and stateswoman. Woman, who is able to oversee, maintain and nurture the country, even stronger, more resilient, and more manly than men.

Aroma sebagai Komunikasi Artifaktual Pencetus Emosi Cinta: Studi Olfactics pada Memory Recall Peristiwa Romantis Wahyuningtyas, Bhernadetta Pravita
Humaniora Vol 6, No 1 (2015): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v6i1.3300

This study describes how scents can be a trigger for the memories about relationships. Scents inhaled do not only awaken a person's thoughts and feelings about the beautiful and fun memories in the past, but can trigger emotions also, especially the emotion of love ending up in miserable way, without power to strengthen it. Change is constant, as well as scent, its existence can always be a trigger of the emotional memories of love that is still tethered. Scents send specific messages of communication. They are associated with attraction and often trigger emotional romantic feelings. What can be triggered by scent or what sort of emotions that can be caused by a particular scent really depends on the experience, memories, and, to some extent, cultural background because every culture has various mapping on scent. Scent is closely linked to perception. In communications, scent is classified as artifactual communication or nonverbal communication. Olfactics or olfactory communication, or the study of scent is very important in a variety of communication situations. Olfactics in communications is to attract people's attention, to complement the flavors and tastes, to recall the events of emotional situations, and to form an image of one self and identity. Scents specifically trigger the memories of romantic feelings and affect a person’s feelings. This study analyzed the love relationships experienced by informants who have had romantic relationship for at least one year. The paradigm used in this study is positivism, with descriptive qualitative approach. Data collection techniques are in-depth interview and observation.

Marjinalisasi Perempuan Pertama Melalui Lagu: Suatu Analisis Wacana Kritis Terhadap Lagu “Jadikan Aku Yang Kedua” Setiowati, Endang; Wahyuningtyas, Bhernadetta Pravita
Humaniora Vol 2, No 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3149

During 2006 until 2007 there were plenty of songs that are lyrical about adultery or polygamy, in line also with the emergence of the phenomenon of polygamy and infidelity by some famous people ranging from businessmen, preachers, politicians, to academics. One of the most popular songs is a song titled “Jadikan Aku yang Kedua”. Surprisingly, although the title shows that this song legalized polygamy, the majority of listeners who request the song to be played in radio stations are women. The research reveals about the marginalization of women that is implicitly contained in a song lyrics. The research method used is critical discourse analysis with analytical techniques using the model of Norman Fairclough. This study uses substantive theoreticalframework such as hegemony, ideology, patriarchy, and feminism and the discourse analysis theory from Michael Foucault. The results showed that the Song is a discourse to marginalize women who occupy the first position, while for the second women or femme fatale, this song is empowering them. Song writer has the power to shape the ideology of consumer (listener) toward his patriarchal ideology. He wants to use his power to encourage the women to dare to become a femme fatale.

Monas sebagai Wajah Dewasa Kota Jakarta: Analisis Manajemen Reputasi dalam Pengelolaan Monas sebagai Ikon Negara Wahyuningtyas, Bhernadetta Pravita
Humaniora Vol 3, No 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3242

Article explains the management of Monumen Nasional (Monas)?s reputation, an Icon of Jakarta as well as a symbol of Indonesia. The study used post positivist paradigm, the nature of the study was descriptive and the selected approach was qualitative. Data compilation was done by in-depth interviews and observation, narrative analysis was applied. The aim of this study was to review the management of reputation of MONAS in its golden age. It can be concluded that Monas as an iconic monument or a symbol of Indonesia is improving continuously, therefore the people could be proud of it. The reputation management of MONAS is the results of coordination and socialization process within the institution, because the reputation achieved through cooperation of each department, and could not be achieved without communication.

Stereotip Gender dan Dominasi Kapitalis dalam Iklan Televisi suatu Analisis Wacana Kritis Terhadap Iklan Televisi Citra Korporasi Gudang Garam di Bulan Ramadhan Wahyuningtyas, Bhernadetta Pravita; Setiowati, Endang
Humaniora Vol 4, No 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3440

Advertising has many purposes including the formation of consciousness, creating the image of the product or brand, forming positive associations and encouraging consumer behavior. Basically, the purpose of advertising is to achieve economic hegemony of the producers of goods or service advertised. Ads are increasingly being used for the benefit of the capitalists. Corporate advertising researchers usually discuss the effects of advertising on the form of company image only. But this research is not going to reveal about the image of a company that advertised, but about the creator ideology behind the creation of a corporate Advertising. The corporate Ads examined in this study is a series of Gudang Garam corporate advertisement which consists of two ads that aired on television every Ramadan. The research method used is French critical discourse analysis and analytical method of Sara Mill. This study uses substantive theoretical framework such as hegemony, ideology, patriarchy, and Marxist feminism and the discourse analysis theory from Michael Foucault and semiotic theory of Roland Barthes. The results of this study showed that the ideology of the ad creator which is very patriarchal makes the text of the Gudang Garam corporate ads aired on all television stations every Ramadan, was laden with the existence of gender stereotypes.

Spa as Arena of Career Woman Resistance to Patriarch Domination Wahyuningtyas, Bhernadetta Pravita
Humaniora Vol 2, No 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3110

This study examines the career women who use the habit of treating the body through the routine of coming to spas, which aims to overcome the dominance of patriarchy. This study uses several concepts. First, muted group theory, which states that woman, is the one that silenced; so to overcome this condition, women should perform self-transformation. The transformation is aligned with the second concept, feminist existentialist, which defines the transformation as the change of a woman concept from Other to Self. The transformation can be achieved not only by working outside the domestic sphere, but also supported by a good appearance through a complete body treatment. Grooming habits acquired through socialization that derived in woman since their childhood. The socialization is about how women as a person who is considered weak by the world of patriarchal domination using the power of their beauty to master, subdue, and break the domination in her life. Then, with their good appearance, woman can express their existence in everything that they do from object become subject. Spa and the whole result of the activities contained in it then consciously become a way of resistance that being used by the career woman against the domination of patriarchy which overshadowing their lives.

Branding about Indonesia through cross-cultural communication Yunus, Ulani; Wahyuningtyas, Bhernadetta Pravita; Willyarto, Mario Nugroho
Jurnal Studi Komunikasi Vol 4, No 2 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

One of the most discussed issues currently is the competition of people among nations. Cross-cultural communication is becoming more and more apparent in countries in various aspects of life. This study aimed to provide an overview of how branding on Indonesia could be done through cross-cultural communication. The study examined cross-cultural communication between lecturers of Bina Nusantara University (Binus University) in Indonesia and lecturers from the Appalachian State University (ASU) the United States, as part of their research into Asian countries. The American lecturers interacted with lecturers from Binus University, Jakarta, as well as with the community in several regions of Indonesia. The study used a qualitative approach with descriptive method. This research was a case study with open interviews and observation of data collection techniques. The results showed that the interaction between Indonesian and American lecturers had built positive branding for Indonesia as reflected in posts on the American lecturersâ€™ social media accounts which they did on their initiative after they visited Indonesia.

Branding about Indonesia through cross-cultural communication Yunus, Ulani; Wahyuningtyas, Bhernadetta Pravita; Willyarto, Mario Nugroho
Jurnal Studi Komunikasi Vol. 4 No. 2 (2020)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v4i2.2412

One of the most discussed issues currently is the competition of people among nations. Cross-cultural communication is becoming more and more apparent in countries in various aspects of life. This study aimed to provide an overview of how branding on Indonesia could be done through cross-cultural communication. The study examined cross-cultural communication between lecturers of Bina Nusantara University (Binus University) in Indonesia and lecturers from the Appalachian State University (ASU) the United States, as part of their research into Asian countries. The American lecturers interacted with lecturers from Binus University, Jakarta, as well as with the community in several regions of Indonesia. The study used a qualitative approach with descriptive method. This research was a case study with open interviews and observation of data collection techniques. The results showed that the interaction between Indonesian and American lecturers had built positive branding for Indonesia as reflected in posts on the American lecturersâ€™ social media accounts which they did on their initiative after they visited Indonesia.

CROSS CULTURAL COMMUNICATION TO ACCOMODATE GENERATION GAP IN DISRUPTIVE ERA Wahyuningtyas, Bhernadetta Pravita; Yunus, Ulani; Willyarto, Mario Nugroho
Interaksi: Jurnal Ilmu Komunikasi Vol 10, No 2 (2021): Desember 2021
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.10.2.177-186

This research described about how Cross-Cultural Communication contributes its influence on accommodating the generation gap to improve a social structure in Indonesia, especially on Disruptive Era. In accommodating the generation gap, the cross-cultural communication focus on the patterns of convergence and divergence of communication behaviors, particularly as they relate to the goals of the people for social approval, communication efficiency, and identity. This research was done in Bina Nusantara (BINUS) University, and used a descriptive qualitative method with constructivism paradigm, and coding to analyze the data. The results showed that accommodation in cross-cultural communication can improved the ability on problem-solving skills, collective decisions and can resolved the problem that arise from generation gap to make it become harmonious interactions. The lack of the role in providing information from generation to another generation usually based on the assumption that the other generation already knew the condition, situation and also the meaning behind it as well without any discussion and deeper communication further. Due to the changes in social structure, BINUS creating a cross cultural communication model to accommodate the generation gap in social structure: openness, and engagement, through (for example) creative furniture arrangemement in some classes. The result also shown that engagement between the students and the lecturer will be more powerful in creating values to have a better social condition. The people who willing to build the communication instead of assumed will be more successful in all aspects of cross-cultural communication.

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