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All Journal Humaniora Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Hendri Hartono
Bina Nusantara University
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions

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Fenomena Aplikasi Pengolah Foto Digital pada Ponsel Pintar di Masyarakat Kota Hendri Hartono; Dominikus Nunnun Bonafix
Humaniora Vol. 6 No. 1 (2015): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v6i1.3298

Abstract

Digital photography has recently developed rapidly. Apart from the development of film media to digital, digital itself develops significantly, especially in media aspect which a camera nowadays is not only used for taking pictures, but also can be implanted in other media, for instance smartphones or tablets. It is very common that mobiles have built-in cameras. The quality of image offered is getting better. The development of smartphone technology has reached to a certain capability to run an operational system as it is in computer media so that there are a lot of softwares or applications created. One of them is an application for photo editing. Photo editing applications in smartphones are created because of the development of applications in social media which is rapidly developed in mobile media. Social media has recently been a need for city people, in the fast and modern society. Social media is a media for interaction. One form of the interactions is photography which many applications in social media offering sharing photos fast and easily so that city people can update any or all activities or through photos which are uploaded in social media. Photo editing applications in smartphones eventually become the most downloaded applications. Therefore, people have more options to try or use various photo editing applications offering instant photo editing to suit their wish. 
Kegiatan Pemberdayaan Masyarakat Melalui Pelatihan Copywriting Bagi UMKM di Kota Semarang Lianna Wijaya; Rini Kurnia Sari; Noor Udin; Taufiq Annas; Hendri Hartono
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2023): Desember : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v2i4.1458

Abstract

Community service activities are very important to improve the quality of human resources for MSMEs. Copywriting training was conducted by Bina Nusantara University Semarang for 30 MSMEs in the city of Semarang. The term copywriting was not yet known to the participants and this training was attended with great enthusiasm so that the participants could increase their knowledge regarding marketing using copywriting techniques which are one of the trends in the marketing world. Training participants are expected to have the ability to write attractive promotional or advertising language so that their products can stick in the minds of customers. By mastering this copywriting technique, the participants are able to increase product sales through digital marketing via social media by using advertising writing techniques that are attractive to the customers.
Co-Authors Lianna Wijaya Noor Udin Nunnun Bonafix Rini Kurnia Sari Taufiq Annas