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All Journal Jurnal Kepariwisataan Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Ida Bagus Putra Negarayana
Program Studi Manajemen Kepariwisataan, Politeknik Pariwisata Bali
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ANALISIS PENGELOLAAN WISATAWAN MANCANEGARA DI DESTINASI PARIWISATA NUSA LEMBONGAN KABUPATEN KLUNGKUNG BALI Dewa Ayu Made Lily Dianasari; Ni Made Tirtawati; Hanugerah Kristiono Liestiandre; Ida Bagus Putra Negarayana; I Gede Gian Saputra
JURNAL KEPARIWISATAAN Vol 19 No 1 (2020): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v19i1.472

Abstract

The purpose of this study is to determine the perceptions of tourists towards Nusa Lembongan as a destination and the management of tourists in Nusa Lembongan. The determination of the sample in this study was to obtain data on the characteristics of tourists visiting Nusa Lembongan with 103 respondents using qualitative analysis techniques. The results of the study are tourists’ perceptions of Nusa Lembongan from indicators of awareness 58.43% (agree), attractiveness 65.2% (agree), availability 63.08% (agree), accessibility 62.95% (agree), destination appreciation (66.3%), assurance 58.2%, activity 45.6%, appearance 58.3% (agree).
Penguatan Storytelling Produk Desa Wisata Bakas Kabupaten Klungkung Hartanti Woro Susianti; Dewa Ayu Made Lily Dianasari; Ni Made Tirtawati; Hanugerah Kristiono Liestiandre; Ida Bagus Putra Negarayana; Ni Luh Nyoman Tri Lilasari; I Gede Gian Saputra Saputra; Dewa Ayu Nyoman Aridayanti
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 2 No. 1 (2022): Jurnal Pengabddian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v2i1.766

Abstract

Bakas Village is a MKP Study Program assisted village that already has a cooperation agreement. With the concept of Community Base Tourism, finally a tourism village governance has been formed as a result of a joint decision between the official village and the Bakas traditional village. After the establishment of governance, efforts are still needed to strengthen products in the form of storytelling, as part of marketing, so that Bakas Village can develop priority programs for its tourism village products. This community service is in the form of training which consists of two stages. The first stage is in the form of training related to strengthening storytelling how to describe an attraction and managing visitors as well as managing the interpretation of tourist village products. The second stage is in the form of technical training in packaging storytelling for digital-based tourism village products. The results of this community service activity are increasing the understanding of Bakas tourism village managers about the components of tourist village products, managing visitors in tourist villages, and managing tourist village product interpretations, as well as strengthening the ability of managers to provide digital-based storytelling of Bakas Village products.
PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PENGUNJUNG DI BALI SAFARI & MARINE PARK, GIANYAR Ni Wayan Anandhea Kurniadevi; Hanugerah Kristiono Liestiandre; Ida Bagus Putra Negarayana
JURNAL KEPARIWISATAAN Vol 21 No 2 (2022): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v21i2.850

Abstract

This study aims to determine the effect of experiential marketing on visitor loyalty at Bali Safari & Marine Park, Gianyar. This study used a quantitative approach through the distribution of online questionnaires by determining the sample, namely purposive sampling and the formula for large population samples. The sample in this study was 200 respondents consisting of domestic tourists and foreign tourists. The data in this study were analyzed using multiple linear regression analysis techniques. The results obtained by domestic tourists stated that experiential marketing variables including sense, act, and relate affect loyalty, but feel and think variables do not affect loyalty. Foreign tourists stated that experiential marketing variables including feel, think, and relate had an effect on loyalty, but the sense and act variables had no effect on loyalty. The findings also show that all respondents agree that experiential marketing variables including sense, feel, think, act, and relate silmutanly have an effect on visitor loyalty at Bali Safari & Marine Park Gianyar.
Pelatihan Pengelolaan Desa Wisata Dukuh Penaban di Kabupaten Karangasem Woro Susianti; Dewa Ayu Made Lily Dianasari; Ni Made Tirtawati; Hanugerah Kristiono Liestiandre; Ida Bagus Putra Negarayana; Luh Nyoman Tri Lilasari; I Gede Made Sukariyanto; Dewa Ayu Nyoman Aridayanti
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 3 No. 1 (2023): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v3i1.1030

Abstract

The Dukuh Penaban Traditional Village was the chosen location for community service in the Tourism Management Study Program because in Dukuh Penaban there has not been good governance in terms of developing a tourist village. There are still some conditions where local people are not ready to provide services for tourists who come, because there is no clear management system. This community service is therefore, carried out in the form of Tourism Village Management Training, with participants from all stakeholders in the Dukuh Penaban Tourism Village. The outputs of this activity are: The increase of public understanding of the tourism village governance system, the formation of a tourism governance system managed by a professional management agency in the Dukuh Penaban Traditional Village area that accommodates the aspirations of the local community, as well as the increase of community capability in providing excellent service for tourists, thus making Dukuh Penaban a favorite destination in Karangasem Regency. It is highly expected that this activity will provide benefits in the form of increasing human resources from the Dukuh Penaban Tourism Village who are skilled and independent in managing tourism potential in their area in a sustainable manner.
Co-Authors Dewa Ayu Nyoman Aridayanti Dianasari, Dewa Ayu Made Lily Hartanti Woro Susianti I Gede Gian Saputra, I Gede I Gede Made Sukariyanto Kristiono Liestiandre, Hanugerah Ni Made Tirtawati Ni Wayan Anandhea Kurniadevi Tri Lilasari, Luh Nyoman Woro Susianti