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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences As-Syirkah: Islamic Economic & Financial Journal Jurnal Bastra (Bahasa dan Sastra)
Roni Subhan
Prodi Manajemen Zakat Wakaf Fakultas Ekonomi Dan Bisnis Islam Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : As-Syirkah: Islamic Economic

 1 
Strategi Komunikasi Inovatif untuk Menjangkau Konsumen di Era Digital M Mirza Hafif Nurfatoni; Roni Subhan
As-Syirkah: Islamic Economic & Financial Journal Vol 3 No 3 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia (IKADI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/syirkah.v3i3.253

Abstract

In the ever-evolving digital era, communication strategies have become crucial for effectively reaching consumers. This study aims to explore and analyze innovative communication strategies that can be used to engage consumers in the digital age. The research method employed is descriptive analysis and literature review to examine various communication strategies that have been implemented in the digital context. The findings of the study reveal that innovative communication strategies such as the utilization of social media, multimedia content, and voice recognition technology have a positive impact on fostering consumer engagement and expanding market reach. The key takeaway from this research is the significance of adapting to technological trends and developing communication strategies aligned with the preferences of digital consumers to enhance marketing effectiveness and boost business competitiveness. This study contributes to a deeper understanding of how communication strategies can be tailored to the digital era to achieve better marketing outcomes
Co-Authors Albert Tallapessy Arisni Kholifatu Amalia Shofiani Arisni Kholifatu Amalia Shofiani Darni Darni Haris Supratno Haswinda Harpriyanti M Mirza Hafif Nurfatoni Sukarno Sukarno Ulya Maulani Subhan Yulianah Prihatin