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This Author published in this journals
All Journal DIJB (Diponegoro International Journal of Business)
Diana Eka Poernamawati
State Polytechnic of Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The effect of competitive intelligence on competitive strategy and performance: study on cafes and restaurants in Malang, Indonesia Asminah Rachmi; Diana Eka Poernamawati
Diponegoro International Journal of Business Vol 3, No 1 (2020)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.3.1.2020.55-60

Abstract

This study aims to investigate the effect of competitive intelligence to competitive strategy and performance of cafes and restaurant in Malang, Indonesia. Data analysis applying path analysis on 100 samples showed that competitive intelligence directly affects performance and indirectly through competitive strategy performance. These findings are expected to provide recommendations for strategic planning development efforts in the future for cafes and restaurants in Malang, and also to help in developing the best practices in responding the market change.
Co-Authors Asminah Rachmi