Garuda - Garba Rujukan Digital

Audit Komunikasi Pemasaran Motion Radio: Analisis Media Organizational Model melalui Metode Sostac Citra, Anathasia
Humaniora Vol 2, No 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3187

This research is about the marketing communication audit of Otomotion FM that re-branding into Motion Radio by analyzing Media Organizational Model through SOSTAC method, Situation-Objective-Strategy-Tactics-Action-Control. This research is also to see the contribution of Reputation Marketing Strategy to achieve the goals of re-branding, This is a descriptive research with qualitative approach by using in depth interviews by using marketing communication audit format that operates Media Organizational Model and SOSTAC. The result of Marketing Communication Audit shows the effectiveness, strength and weakness of the previous and ongoing marketing communication as a guide to make marketing communications plan and as an input to the marketing communication study because increasingly competitive media business.

MAINTAINING THE GOOD IMAGE OF A PUBLIC FIGURE THROUGH THE USE OF REPUTATION MARKETING Anathasia Citra
Expose: Jurnal Ilmu Komunikasi Vol 1, No 1 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

ABSTRACT. This study aims to look at the application of the application of Reputation Marketing by a PublicFigure in maintaining a good image. How does the use of Reputation Marketing in the entertainment industry canaffect the continuity of the career of a Public Figure. The careers of a Public Figure who work in the entertainmentindustry is very vulnerable, if marketing strategies and maintain a good self image are not implemented. Thisstudy takes Hilbram Dunar as the subject. He works as a television host, radio host,MC, entertainer and authorwho began his career in 1996, while maintaining good image to date. With the concept of Reputation Marketing,author examined his personal branding, personal and social life to his choice of words and topics in social media.This research will contribute ideas to the study of communication with the subject about the image, personalbranding, reputation marketing and reputation marketing in the era of internet, and provide practical ideas forpublic figures who work in the entertainment industry. This research is a descriptive study with a qualitativeapproach. The results of this study found that the application of Reputation Marketing is very appropriate tomaintain a good image of a Public Figure who works in the entertainment industry. With the development oftechnology, especially the new media such as the various social media such as twitter and path, a public figuremust have his own positioning of the image that he wants to convey to the public and must maintain consistency.In addition, there are things that must be avoided in order to maintain reputation. Reputation is important for thecareer of a Public Figure and good image is not easy to maintain. The application of Reputation Marketing forPublic Figure has the same function like a product, which is for generating profit. A good image of a PublicFigure becomes a commodity which will have an impact on the sustainability of his career.

MENGOMUNIKASIKAN BUDAYA KERJA 5S (Seiri, Seiso, Seiketsu, Shitsuke, Seiton) Anathasia Citra; Yordan Indka Hephzy
Expose: Jurnal Ilmu Komunikasi Vol 2, No 2 (2019): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v2i2.963

PT. XYZ bergerak di bidang manufaktur otomotif dan menerapkan budaya kerja 5S (Seiro, Seiton, Seiso, Shitsuke dan Seiketsu) yaitu budaya kerja asal Jepang pada karyawan perusahannya di Jawa Barat Indonesia. Literatur komunikasi organisasi dilakukan untuk melihat bagaimana perusahaan mengomunikasikan budaya kerja tersebut dengan melihat alur komunikasi, penerapan 5S dan hambatan komunikasinya. Dengan menggunakan metode penelitian kualitatif yang melakukan wawancara mendalam serta observasi langsung di perusahaan dan tiga pabriknya, ditemukan bahwa untuk mengomunikasikan budaya kerja adalah melalui pelatihan sebagai penyamaan persepsi dan memahami akan pentingnya dan manfaat 5S selama proses bekerja, adanya pengarahan yang dilakukan setiap hari pada saat sebelum atau sesudah melaksanakan pekerjaan khususnya di bagian produksi dan juga spanduk sebagai peringatan di ruang produksi agar taat pada aturan dan budaya kerja 5S. Kemudian alur komunikasi terjadi terutama dari atasan ke bawahan dengan bentuk pengarahan dan pelatihan, bawahan ke atasan untuk pelaporan indikasi bahaya kerja, alur komunikasi lintas saluran dalam meningkatkan inovasi dan komunikasi horizontal untuk memberikan peringatan dan masukan sesama anggota satu department. Hambatan komunikasi yang terjadi yaitu hambatan perilaku karena terjadinya senioritas dan rendahnya kesadaran kemauan untuk berubah. Hambatan semantik terjadi ketika informasi tidak diberikan secara utuh dan memberikan kerancuan pemahaman kepada karyawan sehingga potensi membahayan keselamatan kerja. Kemudian untuk hambatan teknis cukup rendah karena PT. XYZ menyediakan cukup fasilitas dan media informasi mengenai pelaksanaan budaya kerja 5S.

Social Media Influencer Strategy in a Creative Digital Agency: A Case Study Janfri Aini; Anathasia Citra
Expose: Jurnal Ilmu Komunikasi Vol 2, No 2 (2019): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v2i2.921

Creative digital agency has the responsibility to create the right communication strategy as a partner to help clients. Recently, social media influencer is one of the most eminent strategies used by agencies. By using qualitative method with case study approach and interviews with three expert informants and being highly involved in the process activities, this study aims to understand why and how a creative digital agency in Jakarta implements social media influencer strategy. The result showed that the emergence of social media influencer has shown new approaches to adjust the audience behavior, where people put more trust and tend to listen from others than advertisement. Moreover, social media influencer has provided the chance to interact directly as an effort to better engagement through two-way communication. In the process, the agency divided the team into three, which are 1) community team to find influencer and manage the administration, 2) social media team to upload any information about social media influence on brand official account, and 3) digital strategist to evaluate the strategy.

Penghargaan dan Pengorbanan Dalam Hubungan Asmara Pada Fase Tumbuh Dewasa Amanda Vivi Imawati; Anathasia Citra; Mohammad Shihab
Expose: Jurnal Ilmu Komunikasi Vol 2, No 1 (2019): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Abstrak. Penghargaan dan pengorbanan dalam ilmu komunikasi berkaitan dengan teori pertukaran sosial. Tujuan penelitian ini adalah untuk mengetahui bagaimana kesamaan pengalaman beberapa individu pada fase tumbuh dewasa (emerging adulthood) dalam penghargaan dan pengorbanan di hubungan asmara mereka dan bagaimana mereka mengkomunikasikan penghargaan dan pengorbanan tersebut. Penelitian kualitatif fenomenologi ini menggunakan paradigma konstruktivis. Partisipan ditentukan menggunakan teknik sampel bertujuan. Partisipan yang dipilih adalah tiga pasangan yang berada dalam hubungan asmara berusia 18-25 tahun. Hasil penelitian menunjukkan bahwa penghargaan yang diterima partisipan, yaitu bimbingan, pendampingan, penghiburan, perhatian, kejutan, pengertian, penyelesaian masalah, teman bicara, dan penerimaan dari orang tua. Sementara, pengorbanan yang dialami partisipan, yaitu kecemburuan, pengertian, pertengkaran, kecemasan, waktu, keegoisan pasangan, keterpurukan dan kemalasan, dan sakit hati. Partisipan mengkomunikasikan penghargaan yang diinginkan dengan berterus terang dan ada pula yang menggunakan tindak tutur (speech act) ilokusioner, sedangkan pengorbanan dikomunikasikan dengan 1) saling mengatakan secara terus terang, 2) saling memendam dan mendiamkan pasangan hingga pasangannya menyadari hal itu dan bertanya penyebabnya, atau 3) mencoba meredamnya sendiri terlebih dahulu baru mengatakannya bila diperlukan. Kata kunci: penghargaan, pengorbanan, hubungan asmara,Abstract. Rewards and costs in communication studies are related to social exchange theory. The purpose of this study is to find out the same experiences of several emerging adulthoods about rewards and costs in romantic relationship and how they communicate rewards and costs. This qualitative phenomenological research used constructivist paradigm. Participants were determined using purposive sampling. Researcher selected three couples who are in a romantic relationship with six individuals in total, aged 18-25 (emerging adulthood), not married, university student/university graduate, and have experienced rewards and costs in romantic relationship. The results showed that the rewards received by participants are guidance, companion, consolation, attention, surprise, understanding, problem solving, friend to talk, and acceptance from parents. Meanwhile, the costs experienced by participants are jealousy, understanding, quarrel, worry, time, partner’s selfishness, miserable and laziness, and hurt. Participants communicate the rewards by being straightforward and the others using an illocutionary speech act whereas they communicate costs by 1) being straightforward, 2) being in silence until the partner realizes it and asks the cause, or 3) try to calm it theirself first and then say it when necessary.Keywords: rewards, costs, social exchange, romantic relationship

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