Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Distribusi
Sri Ernawati zunaidin
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KELOMPOK REFERENSI TERHADAP KEPUTUSAN BERKUNJUNG DIKAWASAN WISATA KULINER PANTAI KOLO Sri Ernawati zunaidin; Harry Nurdin; Sulhaini Sulhaini
Distribusi - Journal of Management and Business Vol. 9 No. 2 (2021): Distribusi, September 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v9i2.169

Abstract

This study aims to determine the influence of reference groups on the visit decision to the Kolo beach culinary tourism area. The type of research used is associative, the research location is in the City of Bima. The population in this study were all consumers who had visited the Kolo beach culinary tourism area, the sample in this study amounted to 100 people with purposive sampling technique. The research instrument uses a questionnaire with a Likert scale measurement. The type of data used in this study is quantitative data with research data sources, namely primary data. Data collection techniques are observation, questionnaires/questionnaires and literature study. Data analysis used simple linear regression. The results showed that the Reference Group had an effect on the visit decision to the Kolo beach culinary tourism area
Co-Authors Harry Nurdin Sulhaini Sulhaini