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All Journal Medicra (Journal of Medical Laboratory Science/Technology) Indonesian Journal of Innovation Studies
Indah Lestari
Universitas Muhammadiyah Sidoarjo
Computer Science & IT Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Public Health

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Journal : Indonesian Journal of Innovation Studies

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Brand Image, and Food Quality on Purchase Decisions in Meat Processing Industry Products, Canned Food, and Bakery Indah Lestari; Rita Ambarwati Sukmono
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.048 KB) | DOI: 10.21070/ijins.v21i.773

Abstract

This research aims to determine the influence of Brand image, and Food Quality on Purchasing Decisions on Bernardi Frozen Food Products in Sidoarjo.The sample used amounted to 100 respondents. Samples are taken by the Acidental sampling method. The data analysis technique used is PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study show that Brand image affects Purchasing Decisions, Food Quality affects Bernardi product Purchase Decisions in Sidoarjo.
Co-Authors Galuh Ratmana Hanum Rita Ambarwati Sukmono