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Analysis of the Influence of Tourism Product Attributes, Prices and Promotions on Tourist Visiting Decisions at Pintu Langit Prigen Pasuruan Tourism Object Miranda Oqtaviani; As'at Rizal
Academia Open Vol 5 (2021): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.368 KB) | DOI: 10.21070/acopen.5.2021.1902

Abstract

This study aims to determine the effect of tourism product attributes, prices and promotions on the decision to visit tourists at the Pintu Langit Prigen Pasuruan tourist attraction. This research includes quantitative research with data collection techniques, namely by distributing questionnaires to 100 respondents who are visitors to the Prigen Pasuruan Gate tour. The analytical technique used in this research is multiple linear regression analysis using SPSS (Statistical Program for Social Science) version 18 for windows. The results of this study prove that the attribute variable of tourism products affects the decision to visit, the price variable affects the decision to visit, the promotion variable affects the decision to visit tourists at the Pintu Langit tourist attraction, Prigen Pasuruan.