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All Journal PRoMEDIA Charity : Jurnal Pengabdian Masyarakat
Dini Salmiyah
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Arts Humanities Computer Science & IT Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences

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MEDIA KAMPANYE PEMELIHARAAN ALIRAN SUNGAI CITARUM DI DESA SUKAMUKTI KECAMATAN KATAPANG KABUPATEN BANDUNG Reni Nuraeni; Dini Salmiyah; Idola Perdini Putri; Ratih Hasanah; Gede Agung Ary; Yuyun Siti Rohmah
Charity : Jurnal Pengabdian Masyarakat Vol 2 No 1 (2019): Charity - Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v2i1.2062

Abstract

Sungai Citarum sebagai sungai terkotor di dunia menimbulkan kekhawatiran tentang perusakan alam di Indonesia. Aliran sungai ini menjadi nafas kehidupan bagi masyarakat Jawa Barat dan DKI Jakarta. Berbagai problematika muncul dari sungai CItarum, mulai dari konflik masyarakat, pemerintah hingga donor. Usaha untuk mevitalisasi sungai ini sudah ada sejak tahun 2004, namun hingga saat ini kualitas sungai ini masih memprihatinkan. Dalam upaya memperbaiki kualitas Sungai Citarum diperlukan strategi komunikasi kepada masyarakat melalui media kampanye pemeliharan aliran Sungai Citarum. Lokasi yang dijadikan objek dalan pengabdian masyarakat adalah Desa Sukamukti Kecamatan Kabupaten Bandung. Foto dan video dari kegiatan membersihkan lingkungan merupakan media yang digunakan sebagai salah satu sarana sosialisasi dalam rangka memberikan informasi kepada warga dalam hal kebiasaan membuang sampah sampai pada kegiatan membersihkan lingkungan yang dapat diakses melalui instagram.
STRATEGI CITY BRANDING HUMAS PEMERINTAH KOTA BANDUNG SEBAGAI SMART CITY MELALUI PROGRAM SMART GOVERNANCE annisa dwi; Dini Salmiyah
PRoMEDIA Vol 3, No 2 (2017): PROMEDIA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (520.064 KB) | DOI: 10.52447/promedia.v3i2.947

Abstract

Increased globalization at the present time requires the municipality to compete against its branding including one of the city is the focus of Bandung smart city. Within three years the city has made to compete in the international arena to represent Indonesia was chosen as a 6th Finalist of the world for innovation Smart City of the World Smart City Organization in Barcelona. Public Relations of the Government of Bandung as a reflection of smart governance that actively provide information and to interact actively with the audience through both online and offline media. Researchers used the constructivist paradigm with the aim of research to find out the city branding strategy undertaken by the Government Public Relations Bandung in realizing smart city through smart governance program. This study uses descriptive qualitative method through interview data collection techniques. The object of this research is the Government Public Relations Bandung. Results of the study revealed that the strategy that is through the integration of online and offline communications through social media publishing, electronic and print, establishing media relations, and performed a special event.   Keyword: public relation, city branding, smart city, smart governance
Co-Authors annisa dwi Gede Agung Ary Idola Perdini Putri Ratih Hasanah Sudrajat Reni Nuraeni YUYUN SITI ROHMAH