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Mukhlis Yunus
Fakultas Ekonomi dan Bisnis Universitas Syiah Kuala
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH GAYA HIDUP HEDONISME, MATERIALISME DAN PENDAPATAN TERHADAP SHOPPING LIFESYLE SERTA DAMPAKNYA PADA PEMBELIAN IMPULSIF ONLINE PRODUK FASHION PADA MASYARAKAT KOTA BANDA ACEH Aidil Syahputra; Mukhlis Yunus; Mahdani Ibrahim
Jurnal Manajemen Inovasi Vol 8, No 3 (2017): Jurnal Manajemen Inovasi: Oktober 2017
Publisher : Departemen Manajemen, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.173 KB) | DOI: 10.24815/jmi.v8i3.9339

Abstract

ABSTRACTThe purpose of the study was to determine: (1) the condition of Hedonism Lifestyle, Materialism, and Income toward Shopping Lifestyle and its impact on Impulsive Buying online fashion product in The Society of Banda Aceh; (2) the effect of Hedonism Lifestyle, Materialsm, Income and its impact on Impulsive Buying online fashion product in the Society of Banda Aceh; (3) the effect of shopping lifesyle and its impact on Impulsive Buying online fashion product in the Society of Banda Aceh; (4) the effect of Hedonism Lifestyle, Materialsm, and Income indirectly toward Impulsive Buying online fashion product in the Society of Banda Aceh Through Shopping Lifestyle. The sample of the study was 100 responden which were selected by the purposive sampling technique, and analysed using path analysis. The result showed that  Hedonism Lifestyle, Materialism, and Income have a positive influence on Shopping Lifestyle as well as online impulsive buying on fashion products. The results of the research on Shopping Lifestyle showed an influence on the improvement of online Impulsive buying on fashion products. The results also indicate that there is indirect influence between Hedonism Lifestyle, Materialism and Income to impulsive Buying Online fashion product in Banda Aceh society through Shopping Lifestyle.Keywords :     Hedonism Lifestyle, Materialism, Income, Shopping Lifestyle, Impulsive   Buying
PENGARUH KOMPENSASI DAN PENGEMBANGAN KARIR TERHADAP MOTIVASI SERTA DAMPAKNYA PADA KINERJA KARYAWAN PT. BANK SYARIAH MANDIRI CABANG BANDA ACEH Afriadie Kurniawan; Mukhlis Yunus; M. Shabri Abdul Majid
Jurnal Manajemen Inovasi Vol 8, No 2 (2017): Jurnal Manajemen Inovasi: Juni 2017
Publisher : Departemen Manajemen, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.246 KB) | DOI: 10.24815/jmi.v8i2.9350

Abstract

ABSTRACTThis study aims to determine the effect of compensation and career development on employee motivation and its impact on the performance of employees of PT. Bank Syariah Mandiri branch of Banda Aceh. Samples were all employees who worked at PT. Bank Syariah Mandiri BRANCH BANDA ACEH totaling 128 employees. The analytical method used is multiple linear regression. The results showed that compensation and career development have a significant effect both simultaneously and partially on employee motivation and performance of employees of PT. Bank Syariah Mandiri BRANCH BANDA ACEH. Employee motivation acts as a partial mediator between the effect of compensation and career development on employee performance PT. Bank Syariah Mandiri branch of Banda Aceh. The implications of this research, PT. Bank Syariah Mandiri branch Banda Aceh need to improve the systems and mechanisms of good compensation to employees as well as creating a career development professional to be able to have an impact on employee motivation and performance of employees of PT. Bank Syariah Mandiri BRANCH BANDA ACEH.Keywords : Compensation, Career Development, Employee Performance.
PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN INDIHOME PT. TELKOM INDONESIA DI BANDA ACEH DENGAN KEPUASAN DAN KEPERCAYAAN PELANGGAN SEBAGAI VARIABEL MEDIASI Abdul Muzammil; Mukhlis Yunus; Nurdasila Darsono
Jurnal Manajemen Inovasi Vol 8, No 3 (2017): Jurnal Manajemen Inovasi: Oktober 2017
Publisher : Departemen Manajemen, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.022 KB) | DOI: 10.24815/jmi.v8i3.9342

Abstract

ABSTRACT The aim of this study was to determine the influence of service quality and corporate image on customer satisfaction, customer trust and customer loyalty as well as to determine the role of customer satisfaction and customer trust on mediating the influence of service quality and corporate image on customer loyalty. This study was conducted on 270 customer IndiHome PT. Telkom Indonesia in Banda Aceh. The sample data were statistically analyzed using confirmatory factor analysis (CFA) and structural equation modeling (SEM). The result show that both service quality and corporate image have a significantly direct effect on customer satisfaction, customer trust and customer loyalty. And then this study also found the role of customer satisfaction and customer trust are indirectly mediate the influence of service quality and corporate image on customer loyalty either by simple mediation or multiple mediation. Keywords: Customer Loyalty, Customer Satisfaction, Customer Trust, Service Quality, Corporate Image
Co-Authors Abdul Muzammil Afriadie Kurniawan Aidil Syahputra Ibrahim, Mahdani M. Shabri Abdul Majid Nurdasila Darsono