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All Journal Jurnal Ilmiah Akuntansi dan Humanika Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Mantik Jurnal Pengabdian Kepada Masyarakat (Mediteg) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Abdimas Sang Buana ASEAN Marketing Journal
Intan Widuri Sakti
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Students Competence And Entrepreneurial (Case Studies In Widyatama University) Sakti, Intan Widuri
Jurnal Ilmiah Akuntansi dan Humanika Vol 4, No 1: EDISI DESEMBER 2014
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jinah.v4i1.4596

Abstract

ABSTRACT Unbalance of the workforce with jobs, making government implement programs to boost entrepreneurship among students. Entrepreneurship is expected to help the nation's economy. Entrepreneurship it is necessary to support the entrepreneurial competence. Competence are ability, skill or individual skill in interacting effectively with the environment and make an impact on others in order to achieve certain goals in a social context that is tailored to the culture, the environment and the situation at hand. This research  was conducted to determine the relationship between entrepreneurial competencies with the students at Widyatama University. Research studies using 40 students as population who are entrepreneur. Data collection was performed using the two-scale entrepreneurship scale (Meredith, 1996; 6) which consists of 30 items and scales of competence (Gullota, 1990; 100) content 36 items. Data analysis to determine the existence of a positive relationship between entrepreneurial competencies with the students was conducted using simple regression analysis. The results showed the number rxy = 0.822 with p = 0.000 (p <0,05). There is a significant positive relationship between the entrepreneurial competence. Effectiveness of regression in this research was 67.5%, showing influence entrepreneurial competencies of 67.5% in research population. Based on this research it can be concluded that there is a significant positive relationship between students competence and entrepreneurship it means higher of students competence  will increase  their entrepreneurial, and conversely, lower of students competence will decrease their entrepreneurial.   Keywords : students competence, entrepreneurial
Students Competence And Entrepreneurial (Case Studies In Widyatama University) Intan Widuri Sakti
Jurnal Ilmiah Akuntansi dan Humanika Vol. 4 No. 1: EDISI DESEMBER 2014
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jinah.v4i1.4596

Abstract

ABSTRACT Unbalance of the workforce with jobs, making government implement programs to boost entrepreneurship among students. Entrepreneurship is expected to help the nation's economy. Entrepreneurship it is necessary to support the entrepreneurial competence. Competence are ability, skill or individual skill in interacting effectively with the environment and make an impact on others in order to achieve certain goals in a social context that is tailored to the culture, the environment and the situation at hand. This research  was conducted to determine the relationship between entrepreneurial competencies with the students at Widyatama University. Research studies using 40 students as population who are entrepreneur. Data collection was performed using the two-scale entrepreneurship scale (Meredith, 1996; 6) which consists of 30 items and scales of competence (Gullota, 1990; 100) content 36 items. Data analysis to determine the existence of a positive relationship between entrepreneurial competencies with the students was conducted using simple regression analysis. The results showed the number rxy = 0.822 with p = 0.000 (p <0,05). There is a significant positive relationship between the entrepreneurial competence. Effectiveness of regression in this research was 67.5%, showing influence entrepreneurial competencies of 67.5% in research population. Based on this research it can be concluded that there is a significant positive relationship between students competence and entrepreneurship it means higher of students competence  will increase  their entrepreneurial, and conversely, lower of students competence will decrease their entrepreneurial.   Keywords : students competence, entrepreneurial
PEMANFAATAN KEKAYAAN BUDAYA DAERAH UNTUK PENGEMBANGAN USAHA UMKM KOTA BANDUNG Yenny Maya Dora; Oktora Yogi Sari; Intan Widuri Sakti; Nugraha Saefudin; Yusep Budiansyah
Jurnal Abdimas Sang Buana Vol 3, No 1 (2022): Jurnal Abdimas Sang Buana - Mei
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/abdimasusb.v3i1.1156

Abstract

Pandemi covid 19 yang melanda dunia berimbas kepada para UMKM, dimana pendapatan para UMKM menurur tajam. Sehingga banyak UMKM yang mengalami mati suri bahkan ada yang bangkrut.  Hal ini diakibatkan karena untuk mencegah penyebaran Virus Covid pemerintah membatasi mobilitas semua warganya. Untuk mengatasi hal ini Para UMKM dituntut untuk lebih dapat meningkatkan daya kreativitas dan inovasi terhadap produk yang mereka tawarkan. Mengingat selama pandemi Covid 19 pdroduk yang paling minati adalah produk-produk yang berkaitan dengan kesehatan, maka kreativitas dan inovasi produk dapat memanfaatkan kekayaan budaya daerah yang ada. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk mengajarkan kepada para UMKM untuk memanfaatkan kekayaan budaya daerah sebagai bahan kreativitas dan inovasi serta cara menjalin kemitraan guna membantu pengembangan usaha mereka. Metode yang digunakan pada kegiatan pengabdian Kepada Masyarakat ini menggunakan metode daring melalui Zoom Meeting. Materi disampaikan oleh dua narasumber, yaitu : Narasumber dari Hamzah Batik dan Dosen Manajemen Universitas Widyatama. Hasil dari kegiatan ini para UMKM mengerti cara memanfaatkan kekayaan budaya daerah untuk menghasilkan produk yang kreatif dan inovatif serta cara menjalin kemitraan dengan sesama pelaku UMKM. Implikasinya dari kegiatan ini muncul ide-ide produk kreatif dan inovatif yang bersumber dari kekayaan budaya daerah serta terjalin kemitraan antar beberapa UMKM.
Pengaruh Pelatihan dan Penerapan Business Continuity Planning (BCP) pada Ketahanan Usaha para UMKM Kota Bandung: - Maya Dora, Yenny; Sakti, Intan Widuri; Saefudin, Nugraha; Sari, Oktora Yogi; Sudrajat, Asep; Budiansyah, Yusep
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 11 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.723 KB) | DOI: 10.54371/jiip.v5i11.1141

Abstract

Hadirnya wabah virus Covid 19 memberikan pembelajaran yang sangat berharga untuk semua sektor termasuk pada sektor usaha mikro kecil dan menengah (UMKM) maupun usaha kecil dan menengah (UKM). Dalam upaya untuk kesiapan semua sektor termasuk UMKM dalam menghadapi krisis, supaya tetap dapat bertahan. Penelitian inu dilakukan dengan tujuan untuk mengetahui pengaruh pelatihan dan penerapan BCP pada ketahanan usaha UMKM di Kota Bandung.  Penelitian dilakukan pada para UMKM Kota Bandung yang berjumlah 150. Data diperoleh dengan menyebarkan kuesioner pada para UMKM. Data diolah dan dianalisis dengan menggunakan SPSS 25.0. Dari hasil olah data didapat bahwa Pelatihan pembuatan BCP berpengaruh pada Ketahanan Usaha UMKM Kota Bandung. Penerapan Business Continuity Planning (BCP) berpengaruh pada Ketahanan usaha UMKM. Sedangkan untuk hasil uji simultan Pelatihan pembuatan dan Penerapan BCP berpengaruh pada Ketahanan usaha UMKM. Hal ini berarti bahwa pelatihan dan penerapan Business Continuity Planning (BCP) sangat berpengaruh pada ketahanan usaha UMKM di Kota Bandung.
Program Manajemen Inovasi Untuk Optimalisasi Penjualan Pada Katering Dapur Enin Bandung Sumantri, Dadan; Dora, Yeni Maya; Sari, Okotora Yogi; Saefudin, Nugraha; Sudrajat, Asep; Sakti, Intan Widuri
Jurnal Pengabdian Kepada Masyarakat (MEDITEG) Vol. 8 No. 2 (2023): Jurnal Pengabdian Kepada Masyarakat (MEDITEG)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P3M) Politeknik Negeri Tanah Laut (Politala)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34128/mediteg.v8i2.179

Abstract

Di dunia yang berubah dengan cepat, kebutuhan akan inovasi semakin meningkat dimana inovasi merupakan hal yang umum dalam pengembangan teknologi dan manajemen teknologi di semua organisasi, terlepas dari besar kecilnya ukuran perusahaan. Saat ini, secara umum disepakati bahwa inovasi adalah jalur kritis menuju pertumbuhan dan kemakmuran bagi perusahaan sehinga hal ini merupakan kunci untuk adopsi teknologi, kreasi, dan dapat menjadi faktor untuk meningkatkan produktivitas termasuk pada perusahaan UMKM. Salah satu UMKM di Kota Bandung yang bergerak di bidang kuliner adalah Dapur Enin. Dari hasil pengabdian yang dilakukan di Dapur Enin Bandung dapat disimpulkan bahwa PKM telah berjalan lancar dan memberikan pengaruh positif bagi Dapur Enin, berhasil membuat manajemen inovasi pada produk dan komunikasi pemasaran mereka, dan Dapur Enin sudah menjalankan hasil dari manajemen inovasi yang dilakukan dan terus dilakukan pengawasan dan evaluasi atas kinerja inovasi yang telah dilakukan.
Factors Affecting the Recognition of International Opportunities by SME Entrepreneurs: Case Studies from the Creative Industries in Indonesia Astuti, Novika Candra; Sakti, Intan Widuri; Suhardi, Agatha Rinta; Sari, Oktora Yogi; Oktaviani, Desy; Darajat, Zakiah
ASEAN Marketing Journal
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Qualitative paper Research aims: To explore the factors influencing the recognition of international opportunities among entrepreneurs in emerging markets, focusing on small and medium-sized enterprises (SMEs). Design/methodology/approach: This study employs multiple case studies, investigating six Indone- sian SMEs in the creative industries. Research Findings: Entrepreneurs often recognize international opportunities through serendipi- tous events such as encounters with local agents, communications with foreign clients via Google Ads/Facebook Ads, invitations from government entities, and referrals from acquaintances. These international opportunities are often acknowledged based on prior business experience from initial internationalization, the use of social and business networks, and digital marketing strategies. While initial expansion into the global market was impromptu, subsequent entries became deliberate strate- gies involving social and business networks, previous international experience, and digital marketing platforms such as TikTok Shop, Facebook, and Instagram. Theoretical Contribution/Originality: This study provides a comprehensive understanding of how SMEs in emerging markets recognize international opportunities, emphasizing the role of serendipi- tous events and digital marketing in the internationalization process. practitioner/policy Implication: Policymakers and practitioners should support SMEs in leverag- ing digital marketing platforms and building strong social and business networks to enhance their recognition and pursuit of international opportunities. Research limitation/Implications: The study is limited to Indonesian SMEs in the creative indus- tries, which may impact the generalizability of the findings. Future research could investigate similar dynamics in other sectors and emerging markets to validate and extend these insights.
Analisis Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Kota Bandung Pasca Pandemi Covid 19 Dora, Yenny Maya; Saefudin, Nugraha; Sari, Oktora Yogi; Sakti, Intan Widuri; Sudrajat, Asep; Sumantri, Dadan
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4869

Abstract

The contribution of MSMEs is quite large for the national economy because, with a large number of existing MSMEs, more jobs will be created for people who need jobs and become the biggest contributor to Domestic Product Value (Gross). Therefore, Micro, Small, and Medium Enterprises (MSMEs) need special attention in this sector. The research was conducted to analyze the development of MSME entrepreneurs in the city of Bandung after the Covid 19 pandemic for MSME entrepreneurs. The number of MSME entrepreneurs who were sampled was 110 respondents from several types of businesses. The type of research conducted was survey research with descriptive and verification data analysis methods. The results of the study partially show that the Entrepreneurial Character variable has a positive influence on MSME business development, while the Business Capital variable does not have a positive effect on business development. And the marketing strategy variable partially has a positive effect on business development. Business capital that does not have a positive effect on business development does not mean that MSME players do not need venture capital in developing their businesses. Even though MSME entrepreneurs have sufficient capital without strong and positive characteristics of MSME entrepreneurs, business development will not work While the simultaneous test results obtained results of Entrepreneurial Characteristics, Business Capital and Marketing Strategy jointly affect Business Development. This illustrates that with strong entrepreneurial characteristics and supported by the availability of business capital and marketing strategies that are in accordance with market conditions, business development carried out by MSME entrepreneurs will certainly run well Keywords: Entrepreneurial Characteristics, Business Capital, and Business Development.
PELATIHAN PENYUSUNAN STANDARD OPERATING PROCEDURES (SOP) UNTUK MENINGKATKAN PRODUKTIVITAS USAHA KATERING DAPUR ENIN BANDUNG Dora, Yenny Maya; Sari, Oktora Yogi; Saefudin, Nugraha; Sudrajat, Asep; Sakti, Intan Widuri
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2023): Maret 2023
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v7i1.6654

Abstract

Dapur Enin Bandung UMKM memulai usahanya dengan menjual rice bowl tetapi sekarang lebih fokus pada usaha katering, Usaha katering yang digeluti Dapur Enin Bandung semakin berkembang, tetapi juga memiliki banyak pesaing. Karena UMKM yang menjalankan usaha katering juga cukup banyak. Oleh karena itu kondisi ini menuntut pihak pengelola untuk meningkatkan produktivitas supaya tetap dapat memenuhi permintaan konsumen sesuai dan jumlah, kualitas dan waktu yang ditentukan. Tujuan kegiatan PKM ini adalah untuk membantu Dapur Enin Bandung untuk bisa meningkatkan produktivitasnya dengan menggunakan SOP (Standard Operating Procedures). Karena saat ini Dapur Enin Bandung belum memiliki SOP (Standard Operating Procedures) untuk kegiatan usahanya. Sehingga memungkinkan terjadinya kegagalan produksi, kualitas produksi yang rendah dan produk yang dihasilkan tidak sesuai standar bahkan bisa terjadi kecelakan selama melakukan pekerjaan, Kegiatan dilakukan dimulai dengan mengunjungi lokasi kegiatan PkM, yaitu ke Dapur Enin Bandung, wawancara, Pemaparan Materi,  pelatihan dan pendampingan dan evaluasi. Hasil kegiatan PkM ini pihak Dapur Enin Bandung memahami mengenai SOP , manfaat dan tujuan digunakanya SOP, bisa menyusun SOP,  serta menerapkannya.
Build up Destination Brand from a City become Destination Tourism Sakti, Intan Widuri; Sumantri, Dadan
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.4962

Abstract

Destination branding is a formation process that can be influenced by several elements where in this study, testimonials and city images are designated that represent the city of Bandung. This gives rise to the results of the study that these two independent variables have a significant positive contribution to the formation of Bandung as a city and tourist destination due to the existence of destination brand, which is dominated by positive city image from testimonials that appear through Instagram stories, photo posts, and testimonials in both cases. Furthermore, we hope that this can be implemented in other cities in West Java and throughout Indonesia, with the hope of increasing regional income through the city as a tourist destination.
Co-Authors Budiansyah, Yusep darajat, zakiah Dora, Yeni Maya Dora, Yenny Maya Maya Dora, Yenny Novika Candra Astuti Nugraha Saefudin Oktaviani, Desy Oktora Yogi Sari Sari, Okotora Yogi Sari, Oktora Yogi Sudrajat, Asep Suhardi, Agatha Rinta Sumantri, Dadan Yenny Maya Dora Yusep Budiansyah