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This Author published in this journals
All Journal Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Robust: Research of Business and Economics Studies Journal of Aswaja and Islamic Economics
Muljibir Rahman
IAIN Kendari
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : Journal of Aswaja and Islamic Economics

 1 
PENGARUH SERVICE QUALITY, BRAND IMAGE, DAN RELIGIUSITAS TERHADAP LOYALITAS NASABAH BANK BSI CABANG KENDARI Muljibir Rahman; Rusdin Muhalling; Elfinasari Elfinasari; Miftahur Rahman Hakim
JASIE Vol 1, No 2 (2022): DESEMBER
Publisher : JASIE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.3194/jse.v1i2.7599

Abstract

This study aims to determine the effect of Service Quality, Brand Image and Religiosity on Customer Loyalty of Bank BSI (Study on BSI KC Kendari A Silondae 2). This study uses a quantitative method because it aims to confirm the data obtained in the field with the existing theory. Samples were obtained by 97 BSI customer respondents using simple random sampling technique. As for the technique of data collection is done by using the questionnaire method. Data was processed using validity test, reliability test, classic assumption test, and hypothesis testing using IBM SPSS 26 program. The results of this study indicate that Service Quality and Religiosity do not significantly influence BSI Customer Loyalty variables. Meanwhile, Brand Image has a positive and significant effect on BSI Customer Loyalty.
Co-Authors Alfian Toar Elfinasari Elfinasari Jumiati B Mahfudz Mahfudz Miftahur Rahman Hakim Rusdin Muhalling