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STRATEGI KOMUNIKASI PUBLIK DALAM MENINGKATKAN CITRA SEKOLAH Fathor Rosi; Agus Nu’man; Sandiko Sandiko; Fathor Rozi
Muróbbî: Jurnal Ilmu Pendidikan Vol. 6 No. 1 (2022): Maret
Publisher : Fakultas Tarbiyah Institut Agama Islam Bani Fattah Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52431/murobbi.v6i1.847

Abstract

This study examines public communication strategies to improve the school's image so that people believe and are interested in sending their children to the institution. This study uses a descriptive qualitative approach. The type of research is a case study with the research location being at SMP Nurul Huda Peleyan Kapongan Situbondo. Data collection techniques were carried out by observation and in-depth interviews and then analyzed through the stages of data reduction, data presentation, and data verification. The results of the research obtained are that the implementation of public communication at SMP Nurul Huda Peleyan Kapongan Situbondo is carried out by preparing a layered strategy which is then realized by conducting internal and external communication (publication to the wider community through print media and social media). The implication is that the public relations of educational institutions must establish communication and cooperation with internal and external parties so that school publications can be realized optimally.
الطريقة السمعية الشفهية وتطبيقها في تعليم اللغة العربية Shofwatul Fu'adah; Nur Agung; Agus Nu’man
Lahjah Arabiyah: Jurnal Bahasa Arab dan Pendidikan Bahasa Arab Vol. 3 No. 2 (2022): Lahjah Arabiyah - July
Publisher : Fakultas Tarbiyah Universitas Ibrahimy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35316/lahjah.v3i2.109-121

Abstract

The Sam’iyah Syafahiyah or Audiolingual method arose in the fifties of the twentieth century as a of applying the doctrine of foreign language learning with the aim to helping American officers and soldiers acquire the languages ​​of the peoples who were fighting them during war in quick and fruitful ways. Then this method developed rapidly and was used in language learning in the world including in learning English and Arabic language. This method is a combination of behaviorism theory in psychology and structural theory in linguistics and based on a structural approach in language teaching. The purpose of this method is to master the four language skills of listening, speaking, reading and writing. This is not much different from other language teaching methods, however the principle of this method is to teach speaking skills before writing "hearing and speaking" first, then reading and writing after that. This study aims to explore the early emergence of the Sam’iyah Syafahiyah method, so this study uses the literature study method in finding the data. The points in this study include the history of the emergence of the Sam’iyah Syafahiyah method, the theories and approaches used by this method, the functions of the learning elements (including teacher, students and teaching materials), the practice in learning Arabic language and the advantages and disadvantages of the Sam’iyah Syafahiyah method in learning Arabic language.