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All Journal Performance JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI
Sumarsono Sumarsono
Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman
Economics, Econometrics & Finance Education

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ANALISIS PEMBELIAN PRODUK BARU YANG TIDAK DIRENCANAKAN PADA TOKO ONLINE Wahyu Fitrayanto Nugraha; Sumarsono Sumarsono
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 16 No 2 (2012): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

This study analyzed the replication of unplanned purchases at online stores that exist in the kaskus.us fjb seen from the intentions and consumers of psychological factors as a stimulus, a case study at 77 kaskus.us fjb users. This study uses new variable product knowledge, consumer's esteem, consumer's excitement, e-wom, on impulse buying intention and impulse buying behavior. The study revealed that; new product knowledge and consumer's excitement to have a positive relationship to impulse buying intention. Note also that the new product knowledge, consumer's esteem, and word of mouth have a positive relationship to impulse buying behavior. And also found that a positive relationship to impulse buying on impulse buying behavior intention.
PENGARUH PRODUK, LOKASI DAN LAYANAN TERHADAP KEPUASAN PELANGGAN SERTA KEPUASAN PELANGGA TERHADAP NIAT PEMBELIAN ULANG Apdian Cahyadi; Sumarsono Sumarsono
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 18 No 2 (2013): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The purpose of this study to analyze the influence of service, location, product and customer satisfaction impact customer satisfaction on repurchase intention. Analysis tool that is used Stuctural Equation Model (SEM). The results of this study is the service, location and product positive effect on customer satisfaction and customer satisfaction has a positive effect on repurchase intention.
ANALISIS SIKAP DAN PENGETAHUAN KONSUMEN TERHADAP ECOLABELLING SERTA PENGARUHNYA PADA KEPUTUSAN PEMBELIAN PRODUK RAMAH LINGKUNGAN Sumarsono Sumarsono; Yayat Giyatno
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 15 No 1 (2012): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

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Abstract

The purposes of this study are: 1) To obtain an overview of consumer’s knowledge level of the environmental information on eco-friendly product. 2) To obtain an overview of consumers attitude towards consumption behavior impact on the environment. 3) Knowing the effect of consumer’s knowledge and Consumer attitudes towards the environment on eco-friendly product purchasing decisions. Descriptive qualitative analysis and multiple linier regression analysis used to analyze the data. The results of 80 respondents indicate that 1) the level of consumer’s knowledge on the environmental information on product packing is low. 2) Consumers attitudes towards consumption behavior impact on the environment is positive. 3) There is no positive effect of consumer’s knowledge to ward eco-friendly product purchasing decisions. 4) There is a positive effect of consumer’s attitudes toward eco-friendly product purchasing decisions.
The influence of fashion involvement, hedonic consumption, and visual merchandising on impulse buying with positive emotion as mediation variables Sri Murni Setyawati; Sumarsono Sumarsono; Intan Praditya
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 20 No 1 (2018)
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

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This research aims to analyze the influence of fashion involvement, hedonic consumptions, and virtual merchandising on impulse buying with positive emotion as mediator variable at Popies Girls Shop. The population of this study was the female students of Economics and Business Faculty, Jenderal Soedirman University. The researcher used 145 samples. Sampling technique used in this research was random sampling. Data were analyzed using Structural Equation Modeling (SEM). The result of this research analysis shows that: (1) the involvement of fashion had a positive effect on positive emotion, (2) the trend of hedonic consumption did not have effect on positive emotion, (3) visual merchandising had positive effect on positive emotion, (4) positive emotion had positive effect on impulse buying, (5) positive emotion mediates the relationship between involvement fashion and impulse buying, (6) positive emotion does not mediate the relationship between trends in hedonic consumption and impulse buying, (7) positive emotion mediates the relationship between the visual merchandising and impulse buying.
The influence of fashion involvement, hedonic consumption, and visual merchandising on impulse buying with positive emotion as mediation variables Sri Murni Setyawati; Sumarsono Sumarsono; Intan Praditya
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 20 No 1 (2018): Juli - Desember 2018
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2018.20.1.1027

Abstract

This research aims to analyze the influence of fashion involvement, hedonic consumptions, and virtual merchandising on impulse buying with positive emotion as mediator variable at Popies Girls Shop. The population of this study was the female students of Economics and Business Faculty, Jenderal Soedirman University. The researcher used 145 samples. Sampling technique used in this research was random sampling. Data were analyzed using Structural Equation Modeling (SEM). The result of this research analysis shows that: (1) the involvement of fashion had a positive effect on positive emotion, (2) the trend of hedonic consumption did not have effect on positive emotion, (3) visual merchandising had positive effect on positive emotion, (4) positive emotion had positive effect on impulse buying, (5) positive emotion mediates the relationship between involvement fashion and impulse buying, (6) positive emotion does not mediate the relationship between trends in hedonic consumption and impulse buying, (7) positive emotion mediates the relationship between the visual merchandising and impulse buying.
Co-Authors Apdian Cahyadi Intan Praditya Sri Murni Setyawati Wahyu Fitrayanto Nugraha Yayat Giyatno