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Apakah Penciptaan Nilai pada Produk Penting? (Melalui Pendekatan Teori SDL) Larisa Pradisti; Lusi Suwandari
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 29 No 01 (2022): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jp.2022.29.01.5378

Salah satu premis dasar dalam Service Dominant Logic (SDL) menjelaskan bahwa nilai dapat ditentukan secara unik dan fenomenologis yang ditentukan oleh penerima manfaat. Maka perusahaan dapat memanfatkan kondisi tersebut untuk meningkatkan kinerja perusahaan. Strategi yang dapat digunakan oleh perusahaan adalah dengan mengkasentuasikan pada nilai yang spesifik. Melalui penekanan nilai pada Inovasi produk baru, perusahaan dapat meningkatkan kinerja produknya yang pada akhirnya kinerja perusahaan yang diharapkan akan tercapai. Pengaksentuasian nilai pada produk baru merupakan strategi inovasi yang dapat dilakukan oleh perusahaan. Dalam syariah islam, bermuamalah / berbisnis haruslah sesuai dengan syariah. Proses pengembangan shariah value accentuation melibatkan kegiatan value creation yang berdampak postif terhadap kegiatan pemasaran. Penekanan pada penciptaan nilai – nilai tersebut sangat dibutuhkan dalam inovasi produk baru bagi UKM. Konten penelitian ini adalah pada UKM Makanan di Kabupaten Banyumas. Hasil penelitian menyebutkan bahwa Aksentuasi Nilai Syariah pada inovasi produk UKM itu penting, karena pada industry kecil menengah ternyata inovasi saja tidak cukup, tetapi harus ada “adding value” didalamnya. Dengan adanya penekanan nilai syariah pada produk – produk UKM, maka dapat diperoleh kinerja produk yang diharapkan oleh UKM.

The Influence of Quality Perception, Price Fairness, Brand Experience, and Accessibility to Repurchase Interest (Study on Consumer Chatime in Purwokerto) Naufal Hakim; Lusi Suwandari; Alisa Tri Nawarini
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 22 No 1 (2020)
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2020.22.1.2818

The purpose of this study is to identify and analyze the effect of perceived quality, price fairness, brand experience, and accessibility towards repurchase intention. The sample in this study is 107 respondents who are the customer of Chatime Purwokerto. The determination of the sample used purposive sampling method. The data was analyze using multiple regression analysis. The result of this study indicates that perceived quality, price fairness, and brand experience affects on repurchase intention partially. While, price fairness have no affect on repurchase intention. The adjusted coefficient of determination R Square is 0,407, which means that perceived quality, price fairness, brand experience, and accessibility are affects on repurchase intention by 44,7%, while remaining 59,3% is affected by other variables that not examined in this study. The most dominant influence variable in this study is brand experience.

THE EFFECT OF TEACHER PROFESSIONAL PERCEPTION, MOTIVATION AND SELF EFFICACY ON INTEREST TO BE TEACHER Dwi Nurhasanah; Lusi Suwandari; Retno Kurniasih
Soedirman Economics Education Journal Vol 4 No 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/seej.v4i2.4946

This research is a study that aims to determine the effect of the perception of the teaching profession, motivation, and self-efficacy on the interest in becoming a teacher for the students of the Economic Education Study Program at Jenderal Soedirman University. The population in this study were students of economic education from the 2017 to 2020 class who were active. The sampling technique in this study used a simple random sampling technique so that a sample of 129 students was obtained. Collecting data using a questionnaire or questionnaire method. The data analysis technique used is multiple regression analysis. Based on the results of research and data analysis using quantitative descriptive statistical analysis shows that the value of ttable = 1.98 so that the results obtained are: (1) There is a positive and significant influence on the perception of the teaching profession on interest in becoming a teacher, this is indicated by the tcount value of 3.649 and the level of significance of 0.000, (2) There is a positive and significant effect of motivation on interest in becoming a teacher, this is indicated by a t-value of 2.267 and a significance level of 0.025, (3) There is a positive and significant effect of self-efficacy on interest in becoming a teacher, this is indicated by the value of tcount is 5.298 and the significance level is 0.000.

Apakah Penciptaan Nilai pada Produk Penting? (Melalui Pendekatan Teori SDL) Larisa Pradisti; Lusi Suwandari
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 29 No 1 (2022): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2022.29.1.5378

Salah satu premis dasar dalam Service Dominant Logic (SDL) menjelaskan bahwa nilai dapat ditentukan secara unik dan fenomenologis yang ditentukan oleh penerima manfaat. Maka perusahaan dapat memanfatkan kondisi tersebut untuk meningkatkan kinerja perusahaan. Strategi yang dapat digunakan oleh perusahaan adalah dengan mengkasentuasikan pada nilai yang spesifik. Melalui penekanan nilai pada Inovasi produk baru, perusahaan dapat meningkatkan kinerja produknya yang pada akhirnya kinerja perusahaan yang diharapkan akan tercapai. Pengaksentuasian nilai pada produk baru merupakan strategi inovasi yang dapat dilakukan oleh perusahaan. Dalam syariah islam, bermuamalah / berbisnis haruslah sesuai dengan syariah. Proses pengembangan shariah value accentuation melibatkan kegiatan value creation yang berdampak postif terhadap kegiatan pemasaran. Penekanan pada penciptaan nilai – nilai tersebut sangat dibutuhkan dalam inovasi produk baru bagi UKM. Konten penelitian ini adalah pada UKM Makanan di Kabupaten Banyumas. Hasil penelitian menyebutkan bahwa Aksentuasi Nilai Syariah pada inovasi produk UKM itu penting, karena pada industry kecil menengah ternyata inovasi saja tidak cukup, tetapi harus ada “adding value” didalamnya. Dengan adanya penekanan nilai syariah pada produk – produk UKM, maka dapat diperoleh kinerja produk yang diharapkan oleh UKM.

The Influence of Quality Perception, Price Fairness, Brand Experience, and Accessibility to Repurchase Interest (Study on Consumer Chatime in Purwokerto) Naufal Hakim; Lusi Suwandari; Alisa Tri Nawarini
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 22 No 1 (2020): Januari - Maret 2020
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2020.22.1.2818

The purpose of this study is to identify and analyze the effect of perceived quality, price fairness, brand experience, and accessibility towards repurchase intention. The sample in this study is 107 respondents who are the customer of Chatime Purwokerto. The determination of the sample used purposive sampling method. The data was analyze using multiple regression analysis. The result of this study indicates that perceived quality, price fairness, and brand experience affects on repurchase intention partially. While, price fairness have no affect on repurchase intention. The adjusted coefficient of determination R Square is 0,407, which means that perceived quality, price fairness, brand experience, and accessibility are affects on repurchase intention by 44,7%, while remaining 59,3% is affected by other variables that not examined in this study. The most dominant influence variable in this study is brand experience.

The Role of Villagers' Social Innovations in Advocacy Village Tourism Through Involvement of Study Activities in Village Tourism Lusi Suwandari; Devani Laksmi Indyastuti; Meutia Karunia Dewi
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 29 No 2 (2022): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2022.29.2.6751

This study aims to determine the positive relationship between social innovation, involvement, and advocacy tourism in the villagers Community. Active support from the village community can be very important for successful tourism development if villagers become more aware of the attractive characteristics of the area and are involved in developing sustainable tourism promotion in Village. In this study, a hypothesis test of the relationship between social innovation and advocacy tourism through community involvement will be conducted. To get a comprehensive picture, the researcher will collect a research sample of 100 villagers who have the criteria for the age of 18 to 50 years and are familiar with social media. Respondents will fill out a questionnaire and answers from respondents will be analyzed using path analysis to test hypotheses.

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