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All Journal Students´ Journal of Economic and Management Buletin KKN Pendidikan
Eric Santoso
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Humanities Economics, Econometrics & Finance Education Social Sciences Other

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HAL – HAL YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN Rio Agung Pramana, 08.05.51.0018; Santoso, Eric
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Abstract

The process of decision-making by consumers in buying products such asgoods or services will be affected by several factors, and to understand the behavior consumers, companies need to understand these factors.The purpose of this study to determine and analyze the effect of price perception, and perception of quality the brand equity to reach a decision on the purchase of spare parts products Bengkel Baru Motor Simongan. The sample in this study of 100 respondents using accidental sampling technique is done by selecting the respondents provided and easy to get the spare parts buyers encountered researchers coincidence in workshops Semarang.Based on the results of this study concluded that partial equity brands, consumer perceptions, and prices have a significant and positive impact on sparepart product purchasing decisions to achieve customer satisfaction dibengkel-workshop Semarang. In a competitive market conditions, customer preference and loyalty is the key to success. Moreover, the current state, the value of a brand which is comparable to the value of the hard reality is created. Marketing today is meeting consumer perceptions, not just meeting the product. Some quality products, models, features (additional characteristics of a product) and the relative quality of each can have different performance inthe market due to differences in perception of the minds of the consumer product. Building a perception can be done through the brand. The famous brand can have brand equity (brand equity) is strong. A product with a strong brand equity can establish brand platform (foundation brand) is strong and capable develop a brand presence in any competition in the long term. With the increasing number of brands on the market; products that have a strong brand equity that will be able to compete, win and dominate the market (Durianto, Sugiarto, Sitinjak, 2001). The suggestions can be submitted that efforts need to be the owner of the workshop in choosing the product can be maximized by considering matters related with increased perceptions of price, perceived quality and brand equity in accordance the desires of consumers and the market. With the best selection of products expected to achieve the business targets Keywords: price perception, perception of quality products, brand equity, and buying decision.
PENGARUH CITRA, LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN AYAM BAKAR WONG SOLO SEMARANG (STUDI KASUS DI AYAM BAKAR WONG SOLO JL. IMAM BONJOL UNGARAN) Elvira rosa kartika, 07.05.51.0021; Santoso, Eric
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Abstract

penelitian ini dilakukan pada rumah makan ayam bakar wong solo semarang merupakan salah satu cabang rumah makan yang ada di semarang. Alasan pemilihan obyek ini disebabkan karena adanya penurunan tingkat penjualan dari tahun ke tahun.hal ini tentunya menjadi suatu fenomena atau permasalahn yang harus dicari solusinya dalam upaya meningkatkan penjualannya. Oleh karena itu perlu penelitian untuk menganalisi pengaruh citra,lokasi, dan kualitas layanan terhadap keputusan pembelian di rumah makan ayam bakar wong solo semarang. Sampel yang digunakan dalam penelitian ini sebanyak 100 responden dengan metode pengumpulan data yang digunakan dalam penelitian ini adalah menggunakan metode kuesioner (angket) teknik pengambilan sample yang digunakan adalah Accidental Sampling yaitu teknik penentuan sampel berdasarkan kebetulan, yaitu siapa saja yang secara kebetulan bertemu dengan peneliti dapat digunakan sebagai sampel, bila dipandang orang yang kebetulan ditemui itu cocok sebagai sumber data. Uji determinasi dilakukan mengetahui kemampuan variable bebas dalam menjelaskan variable terikat.Untuk menguji besarnya pengaruh secara parsial masing-masing variabel bebas dilakukan dengan ujit. Hasil Uji determinasi diketahui dari nialai Adjusted R square sebesar 0,770 Hal ini memiliki arti bahwa variabel independen (citra, lokasii, dan kualitas layanan) memiliki peranan sebesar 77% dalam menjelaskan variabel dependen (keputusan pembelian).Sisanya 23% (100%-77%) dijelaskan oleh variabel lain yang tidak digunakan dalam penelitian ini.Hasil uji F memiliki nilai signifikan kurangdari 0,05 artinya variable citra ,lokasi dan kualitas layanan mempunyai pengaruh terhadap keputusan pembelian. Hasil uji t menunjukan bahwa citra berpengaruh positif dan signifikan terhadap keputusan pembelian, lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian dan kualitas layanan berpengaruh positif dan signifikan terhadap keputusan pembelian.Kata Kunci: citra,lokasi, kualitas layanan, keputusan pembelian
MEMAHAMI NIAT ANGGOTA KOPERASI (Studi Pada Koperasi Taman Usaha Jepara) Novita Wulandari, 13.05.51.0233; Santoso, Eric
Students Journal of Economic and Management Vol 7, No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students Journal of Economic and Management

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This study aims to understand and analyze members intentions at the Cooperative Taman Usaha in Jepara City. The population in this study is a member of Cooperative Taman Usaha. Sampling technique using purposive sampling with criteria of respondents who have become members of the cooperative. The sample in this study was obtained as 115 respondents. Data analysis method used include, descriptive statistics, instrument test include validity test with KMO value >0.5 and loading factor >0,4 and reliability test with alpha cronbach >0,7, model advisability test include F test and coefficient of determination test , and hypothesis test with significance <0,05. Based on the results of hypothesis test results obtained: Attitudes have a positive and significant effect on the intention of being a member of Cooperative Taman Usaha. Subjective Norm have a positive and significant effect on the intention of being a member of Cooperative Taman Usaha. Perceived Behavior Control have a positive and significant effect on the intention of being a member of Cooperative Taman Usaha.Keywords: Attitude, Subjective Norms, Perceived Behavioural Control, Intention
MEMAHAMI NIAT ANGGOTA KOPERASI (Studi Pada Koperasi Taman Usaha Jepara) Novita Wulandari, 13.05.51.0233; Santoso, Eric
Students' Journal of Economic and Management Vol 7 No 1 (2018): vOL. 7 nO. 1 2018 EDISI APRIL 2018
Publisher : Students' Journal of Economic and Management

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Abstract

This study aims to understand and analyze members' intentions at the Cooperative Taman Usaha in Jepara City. The population in this study is a member of Cooperative Taman Usaha. Sampling technique using purposive sampling with criteria of respondents who have become members of the cooperative. The sample in this study was obtained as 115 respondents. Data analysis method used include, descriptive statistics, instrument test include validity test with KMO value >0.5 and loading factor >0,4 and reliability test with alpha cronbach >0,7, model advisability test include F test and coefficient of determination test , and hypothesis test with significance <0,05. Based on the results of hypothesis test results obtained: Attitudes have a positive and significant effect on the intention of being a member of Cooperative Taman Usaha. Subjective Norm have a positive and significant effect on the intention of being a member of Cooperative Taman Usaha. Perceived Behavior Control have a positive and significant effect on the intention of being a member of Cooperative Taman Usaha.Keywords: Attitude, Subjective Norms, Perceived Behavioural Control, Intention
MENGUJI PERAN KEPUASAN KONSUMEN SEBAGAI VARIABEL MEDIASI DALAM HUBUNGAN EKUITAS MEREK (BRAND EQUITY) DAN KEPERCAYAN (TRUST) TERHADAP NIAT BELI ULANG (STUDI PADA OLI YAMALUBE DI KOTA SEMARANG) Paulina Desi Nataliana, 14.05.51.0109; Santoso, Eric
Students' Journal of Economic and Management Vol 7 No 2 (2018): vol.7 no.2 Oktober 2018
Publisher : Students' Journal of Economic and Management

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This study aims to examine and analyze the role of consumer satisfaction as a mediating variable in the relationship of brand equity and trust in repurchase intention.The population in this study were consumers of users of Yamalube Oli products in the city of Semarang, with a total sample of 100 respondents who were taken by taking the technique using purposive sampling. Data analysis method in this study uses multiple linear regression.The results obtained brand equity have a positive effect on customer satisfaction, trust has a positive effect on customer satisfaction, brand equity has a positive effect on repurchase intention, trust has a positive effect on repurchase intention, customer satisfaction has a positive effect on repurchase intention, the findings of the first mediation effect are obtained that consumer satisfaction does not mediate the effect of brand equity on repurchase intention. Keywords: Brand Equity, Trust, Consumer Satisfaction and Repurchase I
PENINGKATAN ANTUSIASME DAN PEMAHAMAN SISWA DALAM PBM MELALUI METODE TALKING STICK DI MIM JATISARI KEDUNGDOWO, BOYOLALI Sabardila, Atiqa; Fachri, Arif Rahman; Santoso, Eric; Aini, Ninik Nur; Safitri, Mila; Putri, Dita Meinindya; Damayanti, Novita Aisah; Hermawati, Linda; Pratiwi, Adisti Nur; Safira, Ria
Buletin KKN Pendidikan Vol. 1, No. 2, Desember 2019
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.008 KB) | DOI: 10.23917/bkkndik.v1i2.10765

Abstract

Proses belajar-mengajar merupakan suatu cara guru dan murid berinteraksi dengan menciptakan suasana kelas yang kondusif dan menarik minat belajar siswa. Untuk itu, guru sangat penting memilih metode pembelajaran supaya siswa semangat dan termotivasi untuk belajar di sekolah. Metode talking stick yang telah diterapkan di MIM Jatisari, Kedongdowo, Boyolali merupakan metode yang tepat dalam meningkatkan antusiasme dan pemahaman belajar siswa. Aplikasi metode ini telah menjadikan siswa dengan mudah memahami apa yang mereka pelajari, membuat siswa aktif di dalam kelas, mendapat kesempatan yang sama karena mendapat giliran memegang tongkat yang mengharuskan mereka menjawab pertanyaan guru, dan berpengalaman mengekspresikan pendapatnya di kelas. Metode ini berbeda dengan metode yang biasa digunakan oleh guru di MIM Jatisari tersebut. Metode ini lebih santai dan sesuai untuk siswa yang sulit memahami materi, serta dapat merangsang keingintahuan siswa dalam mendalami pengetahuan. Hal tersebut diharapkan mampu mengembalikan fokus siswa dalam belajar dan membuat siswa dapat memahami materi dengan mudah.
Co-Authors 07.05.51.0021 Elvira rosa kartika 08.05.51.0018 Rio Agung Pramana Aini, Ninik Nur Atiqa Sabardila Damayanti, Novita Aisah Fachri, Arif Rahman Hermawati, Linda Mila Safitri, Mila Novita Wulandari, 13.05.51.0233 Novita Wulandari, 13.05.51.0233 Paulina Desi Nataliana, 14.05.51.0109 Pratiwi, Adisti Nur Putri, Dita Meinindya Safira, Ria