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Fransiska Fila Hidayana
Akademi Pariwisata Denpasar
Languange, Linguistic, Communication & Media Social Sciences Other

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Partisipasi Masyarakat sebagai Faktor Utama dalam Pengembangan Desa Wisata Kaba-Kaba Putu Widya Darmayanti; Fransiska Fila Hidayana; A.A. Sagung Ayu Srikandi Putri; I Wayan Wijayasa
Jurnal Kajian dan Terapan Pariwisata Vol 1 No 2 (2021): May Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v1i2.28

Abstract

This article examines the factors that motivate the community to support the development of the Kaba-Kaba tourist village. This research used qualitative and quantitative data. Collecting data using questionnaires and in-depth interviews with community leaders. Respondents were determined hundred peoples with proportional random sampling technique. Data analysis used confirmatory factor analysis techniques. The results showed that all factors, both social, cultural, community participation, and environmental factors had a significant effect on community motivation to support the development of tourist village. Statistically, of the 4 factors, the community participation factor is the most dominant, followed by cultural, social, and environmental factors. This means that the community participation factor is the main factor for the community to support the development of tourist village in their village.
PERAN DIGITAL MARKETING DALAM PENGEMBANGAN DESA WISATA DI KABUPATEN TABANAN Putu Widya Darmayanti; I Made Darma Oka; Fransiska Fila Hidayana
Jurnal Kajian dan Terapan Pariwisata Vol 3 No 2 (2023): May Issue
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT AKADEMI PARIWISATA DENPASAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53356/diparojs.v3i2.78

Abstract

This article examines the role of digital marketing in the development of tourist villages. This research uses qualitative data. Collecting data using in-depth interviews with community leaders. Data analysis used qualitative data analysis techniques. The results showed that the role of digital marketing in tourist villages makes big contribution to influences the sustainability of tourist villages. The development of digital marketing is able to have positive impact in introducing and promoting tourism villages. The application of digital marketing carried out by each tourism can be an opportunity for the number of tourist visits. It is recommended that the tourism stakeholders must synergize to the development of the tourism village remains sustainable.
Co-Authors A.A. Sagung Ayu Srikandi Putri I Made Darma Oka Putu Widya Darmayanti Wijayasa, I Wayan