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All Journal INFERENSI Jurnal Manajemen Indonesia IJBE (Integrated Journal of Business and Economics) JBMP (Jurnal Bisnis, Manajemen dan Perbankan) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Management Studies and Entrepreneurship Journal (MSEJ) Indonesian Journal of Cultural and Community Development Acman: Accounting and Management Journal Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities
Supardi Supardi
Program Studi Magister Manajemen, Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Journal : JBMP (Jurnal Bisnis, Manajemen dan Perbankan)

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The Influence of Product Quality and Service Quality on Online Through Digital Marketing as Intervening Variables During the COVID-19 Pandemic Saiful Ukamah; Sigit Hermawan; Supardi Supardi; Hadiah Fitriyah
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol 8 No 1 (2022): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.751 KB) | DOI: 10.21070/jbmp.v8i1.1626

Abstract

This study aims to identify and answer some of the problems that exist in the Marketplace related to Product Quality, Service Quality and Purchase Decisions through Digital Marketing. Based on the questionnaire that will be answered by the respondent, the researcher can find out the results that will be obtained and describe how the respondent spends. This research method uses quantitative, in order to facilitate research in generating the existing variables in accordance with using questionnaires distributed by researchers to respondents at PGRI Ronggolawe University, Sunan Bonang University, STIE Muhammadiyah Tuban and IIK Nahdlatul Ulama Tuban. The sampling technique in this study is probability sampling. The method used is simple random sampling. The results of this study indicate that, Product Quality has positive results and effects and has a direct significant result on the Purchase Decision variable. Service Quality has positive and significant results and influence on the Purchasing Decision variable. Product quality has positive and not significant direct results and influence on the purchasing decision variable through digital marketing as the intervening variable. and Service Quality has positive and not significant results and direct influence on the variable of Purchase Decision through Digital Marketing as the intervening variable.
Co-Authors Detak Prapanca Hadiah Fitriyah Hanifah Novia Sofi Happy Valentina Iffany Nabelliasari Khairina Vindy Zalfa Lilik Indayani M.Hafis Alwi Moch. Fani Andrian Mochamad Rizal Yulianto Mohammad Rizal Yulianto Muhammad Rifqi Achmadi Nurul Khusnul khotimah Risqi Rachmadi Fauzan Saiful Ukamah Setiyono, Wisnu Panggah Sigit Hermawan Sriyono Sriyono Sriyono Sriyono Sumarno Sumarno Uswatun Khasanah Wisnu Panggah Setiyono