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All Journal INFERENSI Jurnal Manajemen Indonesia IJBE (Integrated Journal of Business and Economics) JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Management Studies and Entrepreneurship Journal (MSEJ) Indonesian Journal of Cultural and Community Development BEMAS: Jurnal Bermasyarakat Acman: Accounting and Management Journal Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities IJEIRC INTERACTION Communication Studies Journal
Supardi Supardi
Program Studi Magister Manajemen, Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Indonesian Journal of Cultural and Community Development

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Enhancing PIA Cake Entrepreneurs through MSME Strategy Training in the Digital Era: A Post-COVID-19 Priority Supardi Supardi; Sriyono Sriyono; Sigit Hermawan
Indonesian Journal of Cultural and Community Development Vol 14 No 2 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v14i2.948

Abstract

This scientific article focuses on the post-COVID-19 priority of UMSIDA Community Partnership for PIA Cake Entrepreneurs in the Warurejo Gang Nangka area. The study aims to provide MSME strategy assistance in the digital era by offering training in production management, financial management, and marketing management. The methods involved conventional observations and expert consultation. The results indicate that the training significantly improved the entrepreneurs' creative thinking and operational, financial, and marketing management skills. The implications of this study underscore the importance of equipping small cake businesses with the necessary strategies to thrive in the digital economy, fostering economic growth and resilience in the global market. Highlight: Focus on Post-COVID-19 Priorities: The article emphasizes the significance of addressing the challenges faced by PIA Cake Entrepreneurs in the aftermath of the COVID-19 pandemic. MSME Strategy Training: The study highlights the importance of providing training in production, financial, and marketing management to enhance the skills and capabilities of small cake businesses in the digital era. Improved Entrepreneurial Skills: The results indicate a positive impact on the entrepreneurs' creative thinking and operational, financial, and marketing management skills, fostering their capacity to adapt and thrive in the global market. Keyword: Post-COVID-19, MSME Strategy Assistance, Digital Era, PIA Cake Entrepreneurs, Economic Growth
Co-Authors Akmad Varel Al Farabi Aprilia Afni Furoidah Dea Pramesty Noor Indah Sari Detak Prapanca Dewi Komala Sari Fairuz Zaky Muhammad Farhat Nur Rachman Hadiah Fitriyah Hanifah Novia Sofi Happy Valentina Iffany Nabelliasari Khairina Vindy Zalfa Lilik Indayani M.Hafis Alwi Moch. Fani Andrian Mochamad Rizal Yulianto Mohammad Rizal Yulianto Mohammad Rizal Yulianto Muhammad Rifqi Achmadi Nurul Khusnul khotimah Riska Putri Ayu Ningtias Risqi Rachmadi Fauzan Rizky Eka Febriansyah Rr. Debby Amalia Azhari Saiful Ukamah Salwa Yasmin Az-Zahro Setiyono, Wisnu Panggah Sigit Hermawan Sriyono Sriyono Sriyono Sriyono Sumarno Sumarno Uswatun Khasanah Wisnu Panggah Setiyono