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All Journal INFERENSI Jurnal Manajemen Indonesia IJBE (Integrated Journal of Business and Economics) JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Management Studies and Entrepreneurship Journal (MSEJ) Indonesian Journal of Cultural and Community Development BEMAS: Jurnal Bermasyarakat Acman: Accounting and Management Journal Indonesian Journal of Innovation Studies Procedia of Social Sciences and Humanities IJEIRC INTERACTION Communication Studies Journal
Supardi Supardi
Program Studi Magister Manajemen, Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Acman: Accounting and Management Journal

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Analisis Kualitas, Desain, Dan Harga Terhadap Keputusan Pembelian Sepatu Olahraga Produk NIKE Melalui Gaya Hidup Sebagai Variabel Intervening Di Kabupaten Sidoarjo Muhammad Rifqi Achmadi; Supardi Supardi; Sriyono Sriyono; Wisnu Panggah Setiyono
Acman: Accounting and Management Journal Vol. 2 No. 2 (2022): Acman: Accounting and Management Journal
Publisher : Center of Research, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/aj.v2i2.39

Abstract

The purpose of this study is to conduct a Quality, Design and Price Analysis of the Purchasing Decision of Nike Sports Shoes Through Lifestyle as an Intervening Variable in Sidoarjo Regency. The research on Quality, Design and Price Analysis of the Decision to Purchase Nike Sports Shoes Products Through Lifestyle as an Intervening Variable in Sidoarjo Regency is to use quantitative methods in the form of surveys assisted by questionnaires and by using secondary data to become comparative materials. The sample used was 200 people who were determined by the purposive sample method in this case were users of Nike sports shoes with varying age ranges ranging from less than 20 years of age to 40 years. The analytical tools used are multiple linear regression test analysis, coefficient of determination (R2), correlation coefficient, and t test using the SPSS version 24 program. The result of this study is that product quality has a significant effect on purchasing decisions. Product design has a significant effect on sales decisions. The price of the product has an insignificant effect on sales decisions. Product quality through lifestyle does not have a significant effect on purchasing decisions. Product design through lifestyle has no significant effect on purchasing decisions. The price of products through lifestyle has a significant effect on purchasing decisions.
Co-Authors Akmad Varel Al Farabi Aprilia Afni Furoidah Dea Pramesty Noor Indah Sari Detak Prapanca Dewi Komala Sari Fairuz Zaky Muhammad Farhat Nur Rachman Hadiah Fitriyah Hanifah Novia Sofi Happy Valentina Iffany Nabelliasari Khairina Vindy Zalfa Lilik Indayani M.Hafis Alwi Moch. Fani Andrian Mochamad Rizal Yulianto Mohammad Rizal Yulianto Mohammad Rizal Yulianto Muhammad Rifqi Achmadi Nurul Khusnul khotimah Riska Putri Ayu Ningtias Risqi Rachmadi Fauzan Rizky Eka Febriansyah Rr. Debby Amalia Azhari Saiful Ukamah Salwa Yasmin Az-Zahro Setiyono, Wisnu Panggah Sigit Hermawan Sriyono Sriyono Sriyono Sriyono Sumarno Sumarno Uswatun Khasanah Wisnu Panggah Setiyono