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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Al Azhar Indonesia Seri Ilmu Sosial JUDICIOUS: Journal of Management
Shohibul Imam
Universitas Al Azhar Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Halal Awareness on Indonesia Consumer Hanny Nurlatifah; Shohibul Imam
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3009

Abstract

This paper aims to determine the role of halal awareness as a mediating variable of relationship between consumer behavior, religious orientation, and consumer motives towards the purchase intention of halal-labeled food products. This research uses a survey method by conducting structured interviews including questionnaires to 524 respondents who are consumers of halal-labeled food products. The data are analyzed using SMART – Partial Least Square (SMART-PLS– PLS. Based on the result, it is found that halal awareness provides a positive contribution in connecting consumer behavior, religious orientation, and consumer motives towards the purchase intention. The information of the role of halal awareness can be used by the halal product company to formulate marketing strategy   for halal products by considering the level of consumer awareness. This research is only limited to the consumers of halal products who are Muslims, and only done in urban areas. So, it can be assumed that the respondents are consumers who have good access to information. Several researches have conducted a study of halal awareness, but this study examines the role of halal awareness variables by involving internal consumer factors such as religiosity and consumer motives in Indonesia in which it is known as a Muslim-majority country. The author agrees with the condition that Muslim communities have a high level of care for searching halal product but for countries with Muslim population domination to have different behaviors and halal awareness can be determining factor in consumer’s decision making.
Analisis Prioritas Pemilihan Produk-produk Halal pada Masyarakat Muslim Kelas Menengah Hanny Nurlatifah; Bambang Eko Samiono; Shohibul Imam
Jurnal Al Azhar Indonesia Seri Ilmu Sosial Vol 2, No 2 (2021): Agustus 2021
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jaiss.v2i2.625

Abstract

Tujuan penulisan artikel ini adalah melakukan pemetaan prioritas pemilihan produk pada masyarakat muslim di kelas menengah sebagai objek penelitian. Metode yang digunakan adalah Diskusi kelompok yang melibatkan masyarakat umum, dan mahasiswa. Alat analisis yang digunakan adalah Permodelan menggunakan Interpretative Structural Modelling. Hasil yang didapatkan terdapat perbedaaan pola pengambilan keputusan berdasarkan jenis kelamin dan usia konsumen. Makanan dan minuman tetapi menjadi prioritas utama bagi seluruh konsumen di seluruh kategori. Perjalanan wisata telah mendapat perhatian lebih dari konsumen. Perjalanan wisata yang ramah untuk muslim dapat menjadi tren selanjutnya Kata kunci: Konsumen muslim; Produk halal; Perilaku konsumen
Analisis Pengaruh Perceived Easy of Use, Religiosity, dan Perceived Usefulness terhadap Minat Berdonasi Online Melalui Trust Irman Nasrudin; Hanny Nurlatifah; Shohibul Imam
JUDICIOUS Vol 4 No 1 (2023): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v4i1.1251

Abstract

The purpose of this study was to determine the effect of the analysis of Perceived Easy of use, Religosity, and Perceived usefulness of Trust on online donation intentions. This study uses a quantitative approach with the number of samples taken using the Non-Probability Sampling technique by means of Purposive sampling as many as 100 respondents for this study. The data analysis method used is descriptive analysis and path analysis. The sample used in this study were respondents aged 20-40 years, active in South Jakarta and have made online donations in the last 12 month in an institutions. Based on the research that has been done, the conclusions that can be drawn are that the variables Perceived Easy of use, Religiosity and Perceived Usefulness through Trust on online donation interest have a positive effect, meaning that there is a direct and significant relationship to online donation interest.
Co-Authors Bambang Eko Samiono Hanny Nurlatifah Hanny Nurlatifah Irman Nasrudin