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This Author published in this journals
All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Administrasi Bisnis (J-Adbis)
Fera Nelfianti
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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Online Advertisement, Online Marketplace, and Price as Intervening Variables in Influencing Product Purchase Decisions Rini Martiwi; Eulin Karlina; Instianti Elyana; Fera Nelfianti; Nurzalinar Joesah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5128

Abstract

Technological developments that occur in this era change consumer behavior in making purchasing decisions. Research on consumer purchasing decisions for a product has been done a lot. In this study, the authors aim to re-examine the factors that influence according to the current developments on consumer purchasing decisions on local Culinary UMKM products. In this study, The.factors.that become variables.are Online Advertisement, Online Marketplace, and Prices which are hypothesized to have an effect on Purchase Decisions for Local Culinary UMKM Products. The analytical methodused in this study is path analysis with the help of the SPSS for Windows version 26 statistical program. Respondents were collected from active social media users who had shopped for local UMKM products, both offline and online. Test the hypothesis that is guided by the value of sig.<0.05 then Ha is accepted and if the value is sig.>0.05 then Ha is rejected. This study also shows how significant the influence of Online Advertisement and Online Marketplace on Purchase Decisions directly or indirectly, which is through price as an intervening variable. The results obtained from this study are Online Advertisement, Online Marketplace, and Prices are proven to have a direct influence on Purchase Decisions. In addition, through the intervening variable, the value of the influence of Online Advertisement through Price does not have a significant effect on Purchase Decisions. While the Online Marketplace through Price has a significant influence on Purchase Decisions.
Analisis Bauran Pemasaran Produk Plat Stainless Steel (Studi Kasus pada Suplier Stainless Steel di Jakarta) Fera Nelfianti
Jurnal Administrasi Bisnis Vol. 1 No. 2 (2021): November 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.304 KB) | DOI: 10.31294/jab.v1i2.857

Abstract

Penelitian ini bertujuan untuk menganalisis Bauran Pemasaran Plat Stainless Steel dengan studi kasus pada supplier stainless steel di Jakarta. Metode analisis menggunakan metode analisis deskriptif. Keberhasilan perusahaan dari segi strategi marketing dipengaruhi oleh bauran pemasaran  metode bauran pemasaran yang digunakan oleh perusahaan ini adalah penentuan Target pasar dengan baik, menentukan produk yang ditawarkan, Menentukan harga yang bersaing , menentukan saluran distribusi dan tentu saja menentukan promosi. Menerapkan strategi pemasaran adalah solusi terbaik dan dapat berhasil digunakan untuk mencapai tujuan perusahaan. Hasil dari penelitian ini adalah strategi pemasaran dengan menggunakan marketing mix sudah sangat baik, cara perusahaan mengahadapi pesaingpun sangat baik dengan cara menetapkan harga yang menarik, kualitas terbaik dan cara promosi yang terus menerus
Co-Authors Eulin Karlina Instianti Elyana Nurzalinar Joesah Rini Martiwi