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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Abdimas Ekonomi dan Bisnis SPEED - Sentra Penelitian Engineering dan Edukasi Jurnal Pariwisata, Bisnis Digital dan Manajemen
Instianti Elyana
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Library & Information Science Social Sciences Other

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Online Advertisement, Online Marketplace, and Price as Intervening Variables in Influencing Product Purchase Decisions Rini Martiwi; Eulin Karlina; Instianti Elyana; Fera Nelfianti; Nurzalinar Joesah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5128

Abstract

Technological developments that occur in this era change consumer behavior in making purchasing decisions. Research on consumer purchasing decisions for a product has been done a lot. In this study, the authors aim to re-examine the factors that influence according to the current developments on consumer purchasing decisions on local Culinary UMKM products. In this study, The.factors.that become variables.are Online Advertisement, Online Marketplace, and Prices which are hypothesized to have an effect on Purchase Decisions for Local Culinary UMKM Products. The analytical methodused in this study is path analysis with the help of the SPSS for Windows version 26 statistical program. Respondents were collected from active social media users who had shopped for local UMKM products, both offline and online. Test the hypothesis that is guided by the value of sig.<0.05 then Ha is accepted and if the value is sig.>0.05 then Ha is rejected. This study also shows how significant the influence of Online Advertisement and Online Marketplace on Purchase Decisions directly or indirectly, which is through price as an intervening variable. The results obtained from this study are Online Advertisement, Online Marketplace, and Prices are proven to have a direct influence on Purchase Decisions. In addition, through the intervening variable, the value of the influence of Online Advertisement through Price does not have a significant effect on Purchase Decisions. While the Online Marketplace through Price has a significant influence on Purchase Decisions.
RANCANG BANGUN SISTEM ANTRIAN PELAYANAN DI KECAMATAN SUKMAJAYA Tri Tama Aditiya; Instianti Elyana; Hanafi Eko Darono - Universitas BSI; Tati Mardiana - Universitas Nusa Mandiri
SPEED - Sentra Penelitian Engineering dan Edukasi Vol 13, No 4 (2021): Speed Oktober 2021
Publisher : APMMI - Asosiasi Profesi Multimedia Indonwsia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.605 KB) | DOI: 10.55181/speed.v13i4.742

Abstract

Abstract - Sukmajaya Subdistrict, Depok City in the queuing system for community services did not use any system at all, either conventional with manual serial numbers or serial numbers based on the system. So it is less effective and there is often a buildup when people want to get services in kecamtan. Therefore, Sukmajaya District needs a computerized queuing system that makes it easy for the community to avoid confusion in the service queue. In line with this system, it can also be used as a reference for monthly service reports in Sukmajaya District and service results recapitulation. The results of this study are to provide convenience in managing the queue, it is hoped that it will make it easier for ASNs and service employees in the futureKeyword : Planning System, Serial SystemAbstrak - Kecamatan Sukmajaya Kota Depok dalam sistem antrian untuk pelayanan masyarakat sama sekali tidak menggunakan sistem apapun, baik konvensional dengan nomer urut manual atau nomer urut berdasarkan sistem. Sehingga kurang efektif dan sering terjadi penumpukan pada saat masyarakat ingin mendapatkan pelayanan di kecamtan.Maka dari itu Kecamatan Sukmajaya membutuhkan suatu sistem antrian terkomputerisasi yang memudahkan masyarakat agar tidak terjadi kerancuan dalam antrian pelayanan. Sejalan dengan bila sistem ini, bisa juga sebagai acuan laporan pelayanan bulanan di Kecamatan Sukmajaya dan Rekapan hasil pelayanan Hasil dari penelitian ini adalah untuk memberikan kemudahan dalam mengelola antrian diharapkan akan memudahkan ASN dan Pegawai Pelayanan kedepanyaKata kunci: Perancangan Sistem, Sistem Antrian Pelayana
Penerapan Metode Economic Order Quantity (EOQ) pada Pengendalian PersediaanTiket Berhadiah di PT Trans Rekreasindo Bryan Givan; Hanafi Eko Darono; Instianti Elyana
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol 1 No 1 (2022): JASDIM Periode Mei 2022
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (906.045 KB) | DOI: 10.33480/jasdim.v1i1.3053

Abstract

PT Trans Rekreasindo is a company engaged in providing children and family playgrounds. In attracting customers PT Trans Rekreasindo has attractive prizes, one of which is a ticket with prizes. This research was made to find out how to control the inventory of ticket prizes implemented by PT Trans Rekreasindo which will be compared with inventory control using the Economic Order Quantity method. The writing method used by the writer is observation, interview, and documentation with qualitative outline results. PT Trans Rekreasindo made ticket reservations in 2019 with 24,000,000 tickets, with a frequency of ordering 12 times a year, and the number of one-time tickets ordered as many as 2,000,000 tickets. PT Trans Rekreasindo is still experiencing a shortage of prize tickets. If it is applied with the calculation of the PT Trans Rekreasindo EOQ method, it only applies the number of economic orders, that is 2,000,000 in one message and the order frequency is 12 times in one year. However, the safety stock did not apply for 197,110 and the reorder point was 663,779. PT Trans Rekreasindo should apply the EOQ method in full, apply safety stock calculations and reorder points so that they do not experience shortage of tickets in the future.
Pelatihan Penyusunan Laporan Keuangan Sederhana untuk UMKM Anggota Komunitas UMKM Naik kelas Sri Rusiyati; Ida Zuniarti; Instianti Elyana; Hary Mulyadi
Jurnal Abdimas Ekonomi dan Bisnis Vol. 3 No. 1 (2023): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Komunitas UMKM Naik Kelas, merupakan wadah organisasi yang dibentuk dari rasa kebersamaan sebagai dampak Pandemi Covid 19, dimana pelaku UMKM sangat merasakan dampak penurunan usaha yang sangat signifikan, didalam Komunitas UMKM Naik Kelas Pelaku UMKM diberikan pelatihan dan workshop yang dapat membantu mengatasi penurunan penjualan dan strategi penjualan pada masa pandemi covid 19. Pelatihan Penyusunan Laporan Keuangan Sederhana untuk UMKM Anggota Komunitas UMKM Naik kelas sangat bemanfaat untuk UMKM karena dengan menggunakan Laporan Keuangan Maka UMKM dapat mengambil keputusan untuk keberlanjutan dari bisnisnya serta laporan keuangan juga dapat dijadikan bukti yang sangat konkrit bahwa bisnis dari UMKM layak untuk mendapatkan kredit dari Lembaga keuangan maupun bank. Tanggapan baik dari mitra terhadap pelatihan yang sangat bermanfaat dalam menambah keterampilan mitra dalam penyusunan laporan keuangan dan para peserta sangat antusias serta aktif dalam mengikuti pelatihan dengan mengajukan pertanyaan terkait prosedur penyusunan laporan keuangan. Hasil pelatihan ini menunjukkan para peserta terdapat peningkatan kemampuan dalam penyusunan laporan keuangan, dari pencatanan transaksi ke dalam persamaan dasar akuntansi, kemudian disusun laporan keuangan sebesar 80%. Dengan kemampuan yang dimiliki oleh mitra dalam penyusunan laporan keuangan maka mitra yaitu anggota komunitas UMKM naik kelas dapat mengukur kinerja usahanya secara periodik.
Co-Authors Bryan Givan Eulin Karlina Fera Nelfianti Hanafi Eko Darono Hanafi Eko Darono - Universitas BSI Hary Mulyadi Ida Zuniarti Nurzalinar Joesah Rini Martiwi Sri Rusiyati Tati Mardiana - Universitas Nusa Mandiri Tri Tama Aditiya