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EKONOMI KREATIF SEBAGAI PELUANG REMAJA AUTISTIK BERWIRAUSAHA Chrisdina; Jefri Audi Wempi; Nurul Hidayah
Bahasa Indonesia Vol 17 No 02 (2020): Sarwahita : Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/sarwahita.172.4

Abstract

Abstract The existence of autistic individuals in Indonesia continues to increase, this can be seen from the number of inclusive schools that continue to emerge. The increase in the number of schools provides wider opportunities to have abilities both academically and skills. The academic ability achieved has not been able to allow autistic adolescents to have a job. Apart from that, parents also need to get an understanding of how to make an effort that these autistic adolescents can do. The creative economy, especially crafts, can be a solution to these problems. The LSPR Communication and Business Institute sees this phenomenon as an opportunity to be able to develop an empowerment program for autistic adolescents so that they can have the opportunity to be able to earn their own income. Through the work training center program, autistic adolescents are taught the skills to process textiles using dyeing techniques. During the Covid 19 pandemic the learning system applied was online. The advantage of online training allows parents to assist and be able to ask questions from the process to the opportunity to market the product. After the program has been running for 6 months, 2 home businesses have been formed, which have been carried out by autistic teenagers and their parents. It was concluded that the empowerment program for adolescents with autism must be accompanied by building awareness and the communication is well accepted. ability of parents to become entrepreneurs. The use of google meet as a new technology in Keywords: autism youth; creative economy; entrepreneurship Abstrak Keberadaan individu autis di Indonesia terus bertambah, ini nampak dari jumlah sekolah inklusi yang terus bermunculan. Pertambahan jumlah sekolah memberikan peluang yang lebih luas untuk memiliki kemampuan baik secara akademik maupun keterampilan. Kemampuan akademik yang dicapai belum dapat memberikan kesempatan para remaja autis memiliki pekerjaan. Selain hal itu orangtua juga perlu mendapat pemahaman bagaimana membuat sebuah usaha yang mampu dilakukan oleh para remaja autis tersebut. Ekonomi kreatif khususnya kerjainan dapat menjadi salah satu pemecahan masalah tersebut. Institut Komunikasi dan Bisnis LSPR melihat fenomena tersebut menjadi sebuah peluang untuk dapat mengembangkan sebuah program pemberdayaa remaja autis agar mampu memiliki peluang untuk dapat memiliki penghasilan sendiri. Melalui program balai latihan kerja para remaja autis diajari keterampilan mengolah teksil dengan teknik celup. Pada masa pandemi Covid 19 sistem pembelajaran yang diterapkan adalah melalui daring. Keuntungan pelatihan daring memberikan kesempatan orangtua untuk mendampingi dan dapat bertanya mulai dari proses hingga kesempatan untuk memasarkan produk. Setelah program berjalan 6 bulan sudah terbentuk 2 usaha rumahan yang dikerjakan oleh remaja autis dan orangtuanya. Disimpulkan bahwa program pemberdayaan reamja autis harus dibarengi dengan dibangunnya kesadaran dan kemampuan orangtua untuk berwirausaha. Penggunaan media google meet sebagai teknologi baru dalam berkomunikasi dapat diterima dengan baik.
Ministry of Agriculture's Public Relations Strategy Through the Millennial Farmer Program Ananto Akbar; Nurul Hidayah; Rani Chandra Oktaviani; Febrina Ramadyanti
Communicare : Journal of Communication Studies Vol. 9 No. 2 (2022): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101009220222

Abstract

Currently, Indonesia is facing the threat of a crisis in the agricultural sector. The decrease in the number of farmers was due to the low wages of workers in the agricultural sector, which were the lowest compared to the wages of workers in other sectors. The public relations task of the Ministry of Agriculture is to make agriculture more modern to attract the younger generation to enter the world of agriculture. The purpose of this study was to determine the extent of the Ministry of Agriculture's public relations strategy in creating food security through the millennial farmer program and to analyze the weaknesses of the Ministry of Agriculture's public relations strategy in creating food security through the millennial farmer program. The research method used is a descriptive study with a qualitative approach. The results showed that the Ministry of Agriculture's public relations strategy by conducting press relations, government relations, customers relations, maximized the public relations function (maintain good communication, serve public's interest, maintain good morals and manners). The weakness of the Ministry of Agriculture's public relations strategy has not been maximal in carrying out its duties related to the millennial farmer program. This is evidenced by doing the following: providing understanding to the community about millennial farmers, providing understanding to the community about institutions, providing understanding to the community about goals, providing understanding to the community about activities, maintaining good relations with the community regarding millennial farmers.